WFYR


WFYR is a radio station broadcasting a country music format and licensed for Elmwood, Illinois, United States, in the Peoria area. The station is owned by Cumulus Media, which purchased the station from Townsquare Media.

History

Ever since the station signed on in 1993, it has always aired a country format. At first, WFYR used the branding "Fire 97.3". In the early-2000s, it was changed to "97.3 River Country". From September 6, 2013 to February 2, 2020, it used the nationally-syndicated "Nash FM" branding.
Today, they are known for boosting local country music artists, with a weekly feature. From 2013 to 2020, the station competed in the Nash Next National Competition.
On February 3, 2020, WFYR rebranded back to its previous identity as "97.3 River Country."

On Air Personalities

Previous logo