WGOW-FM


WGOW-FM is a radio station known as "Talk Radio 102.3" in Chattanooga, Tennessee. The station's talk radio format features a mix of local and syndicated hosts. This station is currently under ownership of Cumulus Media.

History

The 102.3 frequency was started in 1977 as WZDQ, then became Kicks briefly, followed by Choo Choo 102, then Fox 102 at Four Squares in Chattanooga. In January 1994, some of the WGOW talk hosts switched to the Eastgate FM station, which was 102.7, but later on that year, WGOW's parent company bought them, and installed the talk format on 102.3, and most of those hosts returned to the WGOW tent. After the change 102.7 became Fox 102, and aired a classic rock format that 102.3 had previously aired. The station remained at Eastgate Mall sharing office and studio space with 102.7 WBDX until 1996 when they moved to their current home on Moccasin Bend.
The station is an affiliate of the Tennessee Titans radio network.