WGRM-FM is an American radio stationlicensed to serve the community of Greenwood, Mississippi, United States. The station, established in 1989 by Clay Ewing, is owned and operated by Christian Broadcasters of Greenwood, Inc. WGRM-FM broadcasts to the northwestern central region of Mississippi.
History
Family tradition
The Ewing family launched WGRM in 1938 with studios in Grenada, Mississippi. The station, under the ownership of P.K. Ewing, Sr., relocated to Greenwood in 1939 beginning a six-decade history of Ewing family radio station ownership in Mississippi. On February 20, 1989, ownership of WGRM was formally transferred from Frances G. Ewing to Clay Ewing.
In December 1994, the station applied for permission in increase its effective radiated power to 6,000 watts. The FCC granted the request on August 16, 1995. Less than two weeks before this decision, the station applied for a new construction permit to relocate the broadcast tower to, increase the effective radiated power to 25,000 watts, and to upgrade the station from Class A to Class C3 at a new frequency of 93.9 MHz. The FCC granted this permit on January 26, 1996. While that construction was underway, the station applied for still further changes to tower height, effective radiated power, and transmitter location on August 8, 1996. The FCC granted these revised parameters on March 18, 1997. In August 1997, the station applied for a new license to cover these changes and the FCC granted it on December 29, 1997. The station filed a final application in May 1998 to change its tower height, antenna height, and power to the allow it to share an antenna with its AM sister station, WGRM, as the owners had prepared for in 1989. The shared tower at allowed for an antenna height of with 12,000 watts of effective radiated power. The FCC granted the new construction permit on August 28, 1998.
Willis era
In December 1998, after six decades of Ewing-family broadcasting history in Greenwood, Clay Ewing made a deal to sell both WGRM-FM and AM sister station WGRM to Willis Broadcasting Corporation, based in Norfolk, Virginia. Willis Broadcasting Corporation was wholly owned by Levi E. Willis, Sr. The FCC approved the deal on February 22, 1999, and the transaction was formally consummated on March 31, 1999. When Willis Broadcasting Corporation acquired WGRM and WGRM-FM, it owned only one other radio station: WIZK in Bay Springs, Mississippi. Although it would later sell WIZK, by mid-2005 the company held the broadcast licenses for eight radio stations across Louisiana and Mississippi. In July 2005, owner Levi Willis applied to the FCC to transfer the licenses for WGRM and WGRM-FM to a new company called Christian Broadcasting of Greenwood, Inc. These would be the only two stations held by this new company. The FCC swiftly approved the transfer on July 29, 2005, and the transaction was formally consummated on January 1, 2006. Christian Broadcasting of Greenwood's sole shareholder, Levi E. Willis, Sr., died on February 20, 2009, at the age of 79. In March 2009, his estate notified the FCC of the involuntary transfer of control of the license holder. The FCC approved the transfer of control to the Estate of Levi E. Willis, Sr., with Joseph L. Lindsey as executor, on May 13, 2009. On May 14, 2017 WGRM-FM changed their format from urban gospel to urban oldies, branded as "Blaziin' 93.9".
Former personalities
Past on-air personalities on WGRM-FM include Rose Mathews Ewing, known as the "Weather Lady", who read weather forecasts on WGRM and WGRM-FM while her husband Clay Ewing owned the stations. Rose Ewing died of heart failure in May 2006 at the age of 66. Clay Ewing died six months later on November 23, 2006, at the age of 67. In addition to his role with the radio stations, Clay Ewing served one term as mayor of Greenwood from 1973 to 1977.
