WHBU


WHBU is a radio station broadcasting a full-service oldies format. Licensed to Anderson, Indiana, United States, the station serves the Muncie-Marion area. The station is currently owned by Woof Boom Radio Muncie License LLC.
WHBU is the longest running commercial radio station in Anderson, the second-oldest radio station in Indiana, and the oldest commercial station in Indiana.

History

WHBU made its initial sign-on in April 1923. Its founder and original owner was the Anderson Broadcasting Corporation and for much of its history, was located in the Citizens Bank Building on Meridian Plaza in downtown Anderson. Once located at 1210 kHz in the 1930s, it would affiliate with the CBS Radio Network until its sale in 1998. It was a stand-alone AM with a full service middle of the road format before becoming clustered with Muncie area stations operated by Indiana Radio Partners. WAXT licensed to nearby Alexandria would later join the cluster. A gradual trend towards soft adult contemporary music took place beginning in the mid-1970s, which was reflected in its jingle package "Reaching Out, Touching You" produced by Pepper-Tanner Productions in Memphis. Its main competition was the former WHUT with a Top 40 format and the original WLHN "Stereo 98" as its FM sister with an easy listening format, which are now WGNR and WGNR-FM with a gospel format owned by Moody Broadcasting. On May 1, 2019, WHBU switched from news/talk to a full-service format, centered on oldies while maintaining a local talk morning show, Mitch In The Morning, and other local talk shows and elements.