WHHD


WHHD is a Top 40 station serving the Augusta, Georgia metro area. It is owned by Beasley Broadcast Group, Inc., through licensee Beasley Media Group, LLC, and is licensed by the Federal Communications Commission to Clearwater, South Carolina to broadcast at 98.3 FM with an effective radiated power of 11.5 kW. Its studios are located just two blocks from the Augusta-Richmond County border in unincorporated Columbia County, Georgia and the transmitter is in Martinez, Georgia. It is the only Top 40 formatted station in the Augusta market, and does not broadcast on HD radio, even as the callsign claims to be in HD.

History

98.3 signed on as WCNA in April 1987 with an easy listening format. It became WSLT in 1993 with an adult contemporary format under the handle "Lite 98.3".
In February 2006, the station dropped the AC format and aired a loop of a brief snippet of Gorillaz's "Feel Good Inc." nonstop for 24 hours. When the stunt ended, "HD98.3" was born with a CHR format, filling the void left when the former WZNY flipped to country as WIBL a little more than a year previous.

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