WIFE-FM


WIFE 94.3 FM is a radio station broadcasting a country music format. Licensed to Rushville, Indiana, the station is owned by Rodgers Broadcasting Corporation.

History

WIFE first signed on the air on August 5, 1971 as WRCR, owned by the Rush County Broadcasting Company. Upon its founding, WRCR's broadcasting hours were between 5:40 a.m. and 10:15 p.m. seven days a week, but WRCR could sign off later in case of a live sporting event running long.
Before his political career as U.S. Representative for Rushville, Governor of Indiana, and Vice President of the United States, Mike Pence began his radio career on WRCR. His first show on WRCR, a weekly half-hour program called Washington Update with Mike Pence, debuted in 1988 after an unsuccessful debut run for Congress. Pence began hosting a daily three-hour call-in talk show on WRCR in 1992, The Mike Pence Show. WRCR continued to broadcast The Mike Pence Show after it began statewide syndication in 1994. The Mike Pence Show ended in September 1999 as Pence prepared for his successful run for Congress in 2000.
From 2000 to 2007, its call signs were WKWH-FM. Its branding was "94.3 Buddy FM" heading into 2007. Late in 2006, WKWH began de-emphasizing talk shows and community-oriented programming to play more country music.
On July 23, 2007, Whitewater Broadcasting took over operations of WKWH from RushShelby Energy, changed the call letters to the current WIFE-FM, and launched the current "Hometown Country 94.3" branding.