WLCO
WLCO is a radio station broadcasting a country music format. Licensed to Lapeer, Michigan, it first began broadcasting under the WTHM call sign. The WTHM call letters are derived from THuMb indicating that the signal covers the Thumb region of Michigan. The station's format, from Citadel Media, is called "Real Country" and combines classic country favorites with select current titles. Prior to the current format, as WLSP, the station had aired satellite-fed adult standards from ABC, and, prior to that, Talk and Sports formats. The "Real Country" format is not the first time 1530 AM has programmed classic country; as WWGZ in the early 1990s, the station was known as "Country Gold."
The transmitter is in Lapeer, but the studios are in Burton, east of Flint.
It operates from local sunrise to local sunset to protect Clear-channel station WCKY in Cincinnati, Ohio.
