WLFN


WLFN is a radio station broadcasting a talk format. Licensed to La Crosse, Wisconsin, United States, the station serves the La Crosse area. The station is currently owned by Mississippi Valley Broadcasters, LLC. All the stations of the La Crosse Radio Group are housed at 1407 2nd Avenue North in Onalaska.

History

Originally 1490 was known as WLCX. On June 20, 1947, the station began broadcasting on 1490 kHz with 250 W power. On July 1, 1947, WLCK became an ABC affiliate. The station was owned by Bermac Radio, Inc.
The station was assigned the call letters WLXR on 7 July 1983. On 16 December 1988, the station changed its call sign to the current WLFN, to reflect "Fun 1490" and the Oldies format. WLFN previously had an adult standards format and featured programming from CNN Radio and Dial Global's America's Best Music format. As an adult standards station, the station's programming switched to a holiday music format from Thanksgiving Day through Christmas. On July 1, 2012, WLFN switched formats from adult standards to talk, with the branding "Today's Talk 1490".