WLLV


WLLV is a radio station broadcasting a Gospel music format. Licensed to Louisville, Kentucky, United States, the station serves the Louisville, KY-IN market area. The station is currently owned by Anchor Radio, LLC.
The station signed on in 1941 as WINN, a pop station and Mutual Radio Network affiliate. In 1965, the station turned to Country & Western music and remained so until late 1982, when it was sold to a group of African-American pastors from the Chicago, Illinois area. The format changed to Traditional Black Gospel music, and the call letters changed from WINN to WLLV.
WLLV's sister station in the Louisville market is Urban Gospel WLOU. WLLV's FM translator simulcast is on 104.7 FM by W284AD New Albany, Indiana. Occasionally, WLLV and WLOU will simulcast programming to take advantage of WLLV's better nighttime coverage. Popular announcers through the Black Gospel programming years include Pastor James Ford, Eld. Ben Higgins, Min. Ben Walker, Min. Sylvia Walker, Archie Dale, and Bishop D.V. Lyons.
The current General Manager is W.H. Price.
WLLV has undergone a temporary power reduction from 1,000 w/unlimited to 530 w/unlimited due to the relocation of their tower for a sewer district project. Management hopes to have the situation with WLLV's signal corrected soon.