This station began regular broadcast operations on October 1, 1964, as WBCA-FM. Broadcasting with 3,000 watts of effective radiated power, the Faulkner Radio, Inc.-owned station was the FM sister station to WBCA. As with the AM station, the WBCA callsign was said to stand for "Wonderful Baldwin County Alabama". James H. Faulkner, owner of Faulkner Radio, also owned The Baldwin Times newspaper and had served as the mayor of Bay Minnette from 1941 to 1943. In 1967, the station raised its antenna to 104 meters, lowered its effective radiated power to 2,300 watts, and changed its call letters to WWSM. Programmed separately from its country music formatted AM sister station since its launch in 1964, WWSM played a soul music format for most of the 1970s. However, by 1979, the station had adopted a Top 40 format and was simulcasting as much as 60% of the AM station's programming. In August 1985, the Faulkner family agreed to transfer control of licensee Faulkner Radio Inc. to Faulkner University. The deal was approved by the FCC on October 3, 1985, and the transaction was consummated on January 10, 1986. In March 1986, Faulkner Radio Inc. agreed to formally transfer the broadcast license for WWSM to Faulkner University. This transfer was approved by the FCC on April 2, 1986, and the transaction was consummated on August 4, 1986. In March 1987, Faulkner University reached an agreement to transfer the WWSM license to a new company called Faulkner-Phillips Media Inc. The deal was approved by the FCC on April 15, 1987, and the transaction was consummated on May 22, 1987. In 1987, the station acquired the intellectual property from Mobile's 96.1 FM. Consequently, the station's call sign was changed to WLPR and the format was changed to beautiful music. The station was assigned the WMMV call letters by the Federal Communications Commission on September 1, 1989. The station was assigned new call letters WYMZ on March 9, 1992, but this was a short-term change as the station made another application to the FCC and was granted WNWT on October 12, 1992. These too would prove short-lived as the station was assigned the current WNSP callsign less than a year later on August 31, 1993. The new callsign was chosen to accompany a new sports talk format which launched on September 11, 1993. WNSP claims to be the first sports talk station in the United States to operate on the FM band. Operation of the station was taken over by Capitol Broadcasting in 1995 as part of a local marketing agreement. Capitol Broadcasting was bought out and absorbed by Clear Channel Communications in mid-1997. With Clear Channel unwilling to continue the LMA, WNSP's owners reached an agreement in May 1998 to sell this station to Dot Com Plus, Inc. The deal was approved by the FCC on July 6, 1998, and the transaction was consummated on July 9, 1998.
Personalities
Lee Shirvanian - Morning Sportscenter, South Alabama Jaguars athletics, The Joey Jones Show, Gumbo Express Mark Heim - Morning Sportscenter Creg Stevenson - Afternoon Sports Drive, South Alabama Jaguars athletics, The Tide & Tiger Report, Talkin' Football Randy Kennedy - Afternoon Sports Drive, The Tide & Tiger Report, Talkin' Football, Prep Sports Report Tommy Praytor - Inside Alabama Racing Randy Burgan - Sidelines Max Howell - Sidelines, Prep Sports Report Notable former on-air personalities include Mobile Press-Registersports reporter Neal McCready. McCready said he lost his job co-hosting the weekday "Afternoon Sports Drive" show in part due to complaints by advertisers over his negative coverage of University of Alabama football and current Sirius XM College Sports Nation host Taylor Zarzour.
