AM 690 first signed on the air on October 23, 1958, as WAPE. It was a daytimer, owned by Brennan Broadcasting. WAPE was originally powered at 25,000 watts and required to be off the air at night. In 1963, the station got a boost to 50,000 watts by day and it also got nighttime authorization, running 10,000 watts after sunset; a previous attempt to add 25,000 watts of night power in 1960 was dismissed as contravening the North American Regional Broadcasting Agreement. For more than two decades, WAPE operated as a popular Top 40 station, known as "The Big Ape". Comic actorJay Thomas started his professional career as the station's morning man. The Brennan family sold the station in 1970 to Stan and Sis Atlass Kaplan for $1.48 million. Eastman Radio acquired WAPE in 1980. The next year, despite a rating increase, WAPE flipped to country., as young people switched to FM for listening to hit songs, the station flipped to country music; several years later, it converted to a Christian radio format. And in 1986, WAPE migrated to 95.1 MHz and restarted its Top 40 format as WAPE-FM.
News/talk
In 1989 WAPE was bought by Genesis Communications, which changed the call sign to WJKF and then to WPDQ and switched the format to news/talk. The station carried a mix of local hosts and nationally syndicated shows. It ran world and national news from the ABC Information Network. In 1993, Prism Radio Partners bought WPDQ for $400,000. The following year, Prism bought talk station WOKV and oldies station WKQL for $3.75 million. The company moved the talk programming and call letters of WOKV from 600 to 690 kHz. Cox Radio acquired WOKV and several other Jacksonville-area stations in 2000. In 2006, Cox upgraded WOKV's nighttime signal to 25,000 watts after sunset, with a broader pattern, and also added an FM simulcast on 106.5 FM, formerly WBGB, now WXXJ. This made WOKV one of only a few large-market news/talk radio stations at the time to simulcast on both AM and FM. In 2013, the FM simulcast was upgraded when WOKV swapped out 106.5 MHz for the former WFYV-FM at 104.5, broadcasting with 100,000 watts; the 106.5 frequency returned to a music format, first as soft AC WEZI and currently as alternative rock WXXJ. AM 690 WOKV was the flagship for the NFL's Jacksonville Jaguars from the team's inception in 1995 through 2013. 1010 WJXL took over that role in 2014. In 2010, WOKV was added as a Primary Entry Point to the Emergency Alert System as part of a doubling of the number of designated PEP stations.
Flip to sports
On January 2, 2019, WOKV split from its simulcast with WOKV-FM and changed its format to sports, branded as "ESPN 690" with programming from ESPN Radio.
