The station went online at 5:00PM on Friday March 1, 2019.
History
Burlington and Alamance County's first radio stationsigned on the air on September 15, 1941 as WBBB. WBBB had its studios above Lamb's Clothing on South Main Street as a daytime-only station with 1,000 watts of power. Its transmitter was on Tower Drive at the same location the station airs from today. In 1946, WBBB added an FM station at 101.3. It later became a separate station known as WNCB, then WPCM and it is currently WYMY. In 1952, WBBB increased its power to 5,000 watts, but still as a daytimer. The WBBB call sign moved to an FM station in Raleigh in January 1998. WBBB 920 later started a news/talk format that included Ken Hamblin and G. Gordon Liddy, switching its call letters to WPCM. Although the area had several countryradio stations, WPCM began playing classic country by artists such as Dolly Parton, George Jones, Willie Nelson and Patsy Cline. The new slogan was "We Don't Forget Who Made Country Music Great." By 2001, WPCM was playing oldies. In June 2004, WPCM changed its format from beach music. On May 14, 2005, WPCM went back to its beach music format, including operations manager/morning host Byron Tucker and afternoon DJ Charlie Brown. In 2009, Brown became an honorary member of the Association of Beach and Shag Club DeeJays' DJ Hall of Fame. In 2010, WPCM won the Carolina Beach Music Association's AM Station of the Year award for the third time in four years. In 2014, WPCM added W236BO, an FM translator at 95.1 MHz which previously belonged to Liberty University. The music also changed but remained oldies. On December 26, 2014, WPCM switched from oldies to country music. Imaging promos on the air said "WPCM. We Play Country Music." The station's Facebook page had this explanation: "...Today we begin an exciting new chapter in our life as a radio station as we bring you the best in country music...." and "...Alamance County has a love of country music and it is our responsibility to the community and to ourselves to play the music that you want to hear and that our advertiser's clients want to hear...." In 2018, WPCM switched to an all sports format, simulcast from co-owned AM 600WSJSWinston-Salem. In early 2019, WPCM was broadcasting all-sports radio format. Licensed to Burlington-Graham, North Carolina, the station was owned by the Carolina Radio Group, a subsidiary of the Curtis Media Group.
