WPID broadcasts an adult contemporary music format. Along with its usual music programming, WPID is the Piedmont affiliate of the Fox News Radio network, Dick Bartley's Rock'n'Roll's Greatest Hits, Dick Bartley's American Gold, and American Top 20 with Casey Kasem. Each Friday night in high school football season, WPID broadcasts each Piedmont High School football game live. Other sporting events that WPID carries include opening day baseball for the Piedmont Parks and Recreation Department and occasional high school basketball games. WPID was an affiliate of the Atlanta BravesRadio network from 1986 through 2006 but dropped the broadcasts for of lack of support.
History
This station began broadcasting in 1953 as a 1,000 watt daytime-only station on 1280 kHz licensed to Piedmont Radio Station, Inc. This company, owned and operated by Cary L. Graham, was part of the Cary L. Graham Stations Group along with WETO in Gadsden, WEIS in Centre and WANA in Anniston. Graham sold WPID to Terrence J. Gladden in 1965. Alex Allen Carwile acquired WPID on April 21, 1977, and operated the station with a country & westernmusic format. In May 1984, Alex Allen Carwile, doing business as Radio Station WPID, reached an agreement to sell this station to David Brent Morrison and Jimmy Wayne Kennedy, jointly doing business as Piedmont Communications Company. The deal was approved by the FCC on June 15, 1984, and the transaction was consummated the next day. In November 1993, Piedmont Communications Company agreed to transfer the broadcast license for WPID to Piedmont Radio Company, a sole proprietorship owned by Jimmy Wayne Kennedy. The deal was approved by the Federal Communications Commission on December 27, 1993, and the transaction was consummated on January 1, 1994.
Former on-air staff
Longtime country music disc jockey Rhubarb Jones got his first job in radio at WPID. Jones would later go on to be named Medium Market Broadcast Personality of the Year by the Country Music Association Awards in 1983, Large Market Broadcast Personality of the Year by the Country Music Association Awards in 1987, and Disc Jockey of the Year by the Academy of Country Music in 1983. Alabamalead singerRandy Owen sang at Jones' 1988 wedding to Charm Baker. Gene McKay, Publisher of Inside Radio, a national radio industry trade publication, began his radio career at WPID in 1975 while still in high school. Bob Mayben, former Engineer in Charge of the CNN Radio Network, worked at WPID in 1964 as a D-J. Bill "Bubba" Bussey, now co-host of The Rick and Bubba Show, once worked part-time at WPID while he was also directing newscasts at WJSU-TV in nearby Anniston, Alabama.
Licensing issues
Due to an apparent widespread glitch in the FCC's CDBS electronic filing system, WPID's December 2003 application for renewal of its broadcast license was not received by the Commission. As a result, WPID's license was cancelled and its callsign deleted from the FCC database on March 17, 2005. WPID temporarily ceased operation when the licensee, Piedmont Radio Company, was informed of the Commission's actions. The station received special temporary authority to resume broadcasting on April 13, 2005. WPID continued to operate in this fashion until January 31, 2007, when its belated license renewal application was finally approved by the FCC and the WPID callsign fully restored to the FCC database.
