WPXX-TV


WPXX-TV, virtual channel 50, is an Ion Television owned-and-operated station licensed to Memphis, Tennessee, United States. The station is owned by West Palm Beach, Florida-based Ion Media Networks. WPXX-TV's studios and transmitter are located on Brother Boulevard in Bartlett, Tennessee. The station also serves as the de facto Ion outlet for the Jackson, Tennessee and Jonesboro, Arkansas markets.

History

The station first signed on the air on December 31, 1994, under the call letters WFBI; it was owned by Flinn Broadcasting, a company owned by Memphis businessman, radiologist George Flinn. The station initially aired programming from the Home Shopping Network, until Paxson Communications began operating the station under a local marketing agreement in 1998, when the station became a charter affiliate of the upstart Pax TV network.
On February 22, 2006, News Corporation announced the launch of a new "sixth" network called MyNetworkTV, which would be operated by Fox Television Stations and its syndication division Twentieth Television. MyNetworkTV was created to compete against another upstart network that would launch at the same time that September, The CW as well as to give UPN and WB stations that were not mentioned as becoming CW affiliates another option besides converting to independent stations. Although WLMT had served as the market's UPN and WB affiliates, the MyNetworkTV affiliation instead went to WPXX, which officially joined the network on September 5, 2006, branding itself as "My50 Memphis".
In mid-August 2007, Ion Media Networks announced that it would purchase WPXX and sister station WPXL-TV in New Orleans outright from Flinn Broadcasting for $18 million. The sale was approved by the Federal Communications Commission and was completed on January 2, 2008.
On September 28, 2009, WPXX dropped MyNetworkTV programming as the network converted to a syndicated programming service. CW affiliate WLMT chose to pick up the MyNetworkTV affiliation, but only for the purposes of carrying WWE SmackDown, declining to run the remainder of the network's schedule. That lasted until SmackDown moved to the Syfy cable channel in October 2010, at which point WLMT's second digital subchannel picked up the full MyNetworkTV lineup while Retro Television Network programing outside of prime time.

Digital television

Analog-to-digital conversion

WPXX-TV discontinued regular programming on its analog signal, over UHF channel 50, on June 12, 2009, as part of the federally mandated transition from analog to digital television. The station's digital signal remained on its pre-transition UHF channel 51, using PSIP to display WPXX-TV's virtual channel as 50 on digital television receivers.