104.7 started in 1948 as WSVS-FM, a complement to its AM sister WSVS. It broadcast just west of Crewe with 14,000 watts of power. In the late 1970s, the station upgraded to a class C1 station with 100,000 watts of power, which gave it an adequate signal that could be received in most of the Central Virginia area. In 1988, they moved to their current tower location to not only send a better signal into Richmond, but also to make it more desirable to sell. It was at that time WSVS-FM became "Power Country 104.7," with all programming separate from WSVS-AM. In 1991, the station was sold to ABS Communications in Richmond and became "104.7 The Bear," with the WKIK call letters. The FM studios were moved out of Crewe and co-located in with ABS's Richmond based headquarters. ABS owned the only other country stations in the Richmond market with "K-95" and "The Bear." "The Bear" was designed to be a classic country format, while "K-95" was to be the new country format. ABS flipped WKIK to modern rock on August 23, 1995 at 5 p.m. as WBZU, "104.7 The Buzz, Richmond's New Rock Alternative." The success of this station caused Richmond's AAA station WVGO to lose listeners. ABS later purchased WVGO, changed WVGO's AAA format and moved "The Buzz" and the WBZU calls to 106.5, while 104.7 became a satellite-fed oldies station as "Oldies 104.7" in August 1996. In February 1998, the station was sold to Fifteen Forty Broadcasting, then owners of adult urban WSOJ and local gospel station WREJ-AM, who began a simulcast of WSOJ on both 100.3 and 104.7 beginning February 10, and rebranded as "104.7 Kiss FM", and adopted the WKJS calls three days later. Radio One later purchased both 104.7 and 100.3 from Fifteen Forty in March 1999. In November 2000, the 104.7/100.3 simulcast ended, and Radio One began simulcasting their then-country station, WJRV on 100.3 with new calls WARV. On November 18, 2004, as part of a complex series of moves, Radio One moved the urban gospel-formatted "Praise 99.3" to 104.7, while "Kiss FM" moved to 99.3 and 105.7. The WPZZ calls would be adopted on December 7 of that year.
