WVRT


WVRT is an American radio station licensed to Mill Hall, Pennsylvania with an output power of 6,000 watts. "V97" is owned by iHeartMedia and plays Top 40 music.

History

WVRT signed on the air November 6, 1995 at 6:00 a.m. as a Hot AC station broadcasting from the Williamsport Chamber of Commerce building with AM sister station WWPA. Williamsport Radio Corporation first owned Variety 97.7, and its format was chosen to sound more adult than top 40 HOT-FM 103.9 WHTO but not as old as gold-based AC 102.7 KISS-FM WKSB. WVRT used to be oldies "3WD 97-7" with the callsign WWWD.
In 1996, WHTO moved down the FM dial to 93.3 with 25,000 watts, an increase from the 6,000 watts it had had at 103.9 FM. With the increased power came a more watered-down Top 40 format, sounding more like the Hot AC Variety 97.7 was playing. Falling ratings caused HOT-FM to switch to oldies in 1997.
WVRT moved its studio to Third Street in Williamsport with KISS-FM and WRAK-AM & FM. The "point" was also left at the Chamber of Commerce building as WVRT would now be known as "Variety 97-7" keeping its top 40 format.
Due to corporate changes Variety 97.7 is now branded V97 "Central PA's Hit Music!" It also has adopted a new logo.
WVRT is simulcast on co-owned WVRZ in Mount Carmel.
Mornings: Elvis Duran
Mid-days: On-Air with Ryan Seacrest
Afternoons: Marlyn & DC
Evenings: On Air Romeo
Overnights: JoJo Wright
Weekends: Boy Toy Jesse, Letty B, JoJo Wright, Romeo, Kane, and AT40