The station began broadcast operations on September 26, 1972 with 3,000 watts of effective radiated power on a frequency of 104.9 MHz from an antenna in height above average terrain. The station was assigned the call sign "WVRY" by the Federal Communications Commission. The station was built by Humphreys County Broadcasting Company as an FMsister station to WPHC. In March 1984, license holder Robert M. McKay, Jr., agreed to sell WVRY and WPHC to Mid-Cummberland Communications, Inc. The FCC approved the joint sale on May 24, 1984, and the deal was completed on July 12, 1984. In May 1988, WVRY management applied to the FCC for permission to change the station's frequency to 105.1 MHz, increase the effective radiated power to 50,000 watts, raise the height above average terrain of the antenna to, and change class to C2. The Commission issued the station a construction permit to make these changes on November 23, 1988, with a scheduled expiration date on May 23, 1990. Construction and testing were completed in June 1989, so a new broadcast license application to cover these changes was submitted. The FCC granted the new license on June 14, 1990. In November 1996, Mid-Cumberland Communications, Inc., reached a deal to sell WVRY and WPHC to Reach Satellite Network, Inc. The FCC approved the combo deal on November 27, 1996, and the sale was completed on December 12, 1997. Within days, the new owners sold AM station WPHC to Canaan Communications, Inc., an area religious broadcaster. In December 1999, the stockholders of Reach Satellite Network agreed to sell the company and its broadcast assets to Salem Communications. At the time of the sale, Reach Satellite Network held the broadcast licenses for WVRY and WBOZ. The FCC approved the transfer of control on February 15, 2000, and completion of the transaction took place on March 31, 2000. On March 9, 2007, Salem sold WVRY to Grace Broadcasting Services, for a total of $900,000. The deal gained FCC approval on May 23, 2007, and was completed on May 29, 2007.On May 1, 2013, WVRY was sold to JWL Communications at an undisclosed purchase price. In 2016, the station was acquired by MP Media for an undisclosed purchase price. After briefly stunting as Trump 105.1, playing songs vaguely related to Donald Trump, the station flipped to country legends as 105.1 The Wolf. On February 7, 2018, Ashland City-based WVWK began simulcasting WVWF's programming. That station has since relaunched separate original programming. On June 10, 2019, the station changed its call sign to WBWR. On June 14, 2019, Mark Parchman's Consolidated Media LLC consummated the purchase of the station from Cumberland Radio Partners for $1. WBWR changed its call sign back to WVWF on June 18, 2019, and then to WVWB on January 9, 2020.
