WWBX


WWBX is a radio station with a hot adult contemporary format in Boston, Massachusetts. The format started at 98.5 FM on February 9, 1991, and moved to 104.1 FM, replacing WBCN on August 12, 2009, to allow for the launch of WBZ-FM at 98.5 the next day. Its studios are located in Brighton, and its transmitter is on the upper FM mast of the Prudential Tower.
From February 26, 1991 to December 3, 2017, the "Mix" format in Boston used the callsign WBMX. On December 4, 2017, the call letters changed to WWBX, after the call letters were transferred to a sister station in Chicago.

History

Switch to 104.1

On July 14, 2009, CBS Radio announced that WBMX would move from 98.5 FM to 104.1 FM, replacing WBCN ; these moves were made to launch a sports talk station, WBZ-FM, at the 98.5 frequency. As a result, the station added the "-FM" suffix on July 29, 2009, allowing CBS to temporarily place the WBMX call letters on the former WFNA in Charlotte, North Carolina; additionally, during "Mix"'s final week on 98.5, it used the WBZ-FM call letters intended for the new station. WBCN's rock format moved to 98.5's HD2 subcarrier. WBCN's programming on 104.1 ended after midnight on August 12, 2009, WBMX then moved to 104.1 two hours later, with WBZ-FM launching the next day. The final song "Mix" played on 98.5 was "Move Along" by The All-American Rejects, while the first song "Mix" played on 104.1 was "Use Somebody" by Kings of Leon.
On February 2, 2017, CBS Radio announced it would merge with Entercom. WBMX, WODS, and WAAF were retained by Entercom, while sister stations WBZ and WZLX, as well as WKAF and WRKO, were spun off to iHeartMedia The merger was approved on November 9, 2017, and was consummated on the 17th. Entercom applied to move the WBMX callsign to their sister-owned station in Chicago; 104.1 picked up the new callsign WWBX on December 4, 2017.

Alumni

Mix 104.1 is one of the most honored radio stations in the country, and has earned more major radio awards than any other Hot AC station in history. The station was named "Hot AC Station of The Year" 9 times from 1997 through 2009. Former Program Director Greg Strassell was named "Hot AC Program Director of The Year" 9 times. Long time Music Director Mike Mullaney earned "Hot AC Music Director Of The Year" 5 times, in 2010, new morning team Karson & Kennedy were named "Hot AC Morning Show of The Year" of 2009 by FMQB magazine.

HD radio subchannels

WWBX-HD1

WWBX-HD1 simulcasts the analog signal of WWBX as Mix 104.1.

WWBX-HD2

accounts for all regular programming on the HD2 digital subchannel. Branded as "WAAF", WWBX-HD2 also simulcasts over the HD2 digital subchannel of WEEI-FM and is available online via Radio.com; both subchannels previously simulcast the analog signal of WAAF until that station was divested to the Educational Media Foundation on February 22, 2020.

WWBX-HD3

WWBX-HD3 airs "Tomorrow's Hits Today", a CHR format that focuses on the very latest hits prior to their ascension to the top of the charts.