WWCS


WWCS is a sports radio station and an affiliate of SB Nation Sports Radio serving the Pittsburgh, Pennsylvania market. The station is owned by Birach Broadcasting Corporation. WWCS broadcasts on 540 kHz with a power of 5,000 watts daytime, from a transmitter located just north of Canonsburg.

History

Prior to being a Spanish music radio station, it had also been a Radio Disney affiliate. The station's previous formats included classical music, ethnic programming, oldies, and religious programming.
The station's previous and long-held call letters were WARO; it had originally debuted as WCNG. 540 was also known as "Radio One" during its days as WARO.
Following ABC's LMA of WWCS from owner Birach Broadcasting, operations for the station moved from its transmitter building at 38 Angerer Road in Canonsburg to 400 Ardmore Boulevard in Wilkinsburg, the home of WEAE and WTAE-TV. Under ABC, the station carried Radio Disney.
WWCS ceased to carry Radio Disney upon the expiration of ABC's lease of WWCS on December 31, 2010; the network's programming then moved to Disney-owned WEAE, which disaffiliated from ESPN Radio. From January to February 2011, the station aired a music loop directing listeners to WDDZ.
In February 2011, a Spanish music format began airing as a simulcast of WSDS from Detroit. The simulcast was replaced by Fox Sports Radio programming on January 1, 2012; the network was previously cleared in Pittsburgh on WBGG, which dropped it when it replaced WEAE as the area's ESPN Radio affiliate. It now carries SB Nation programming full-time.
WWCS is programmed and operated by Birach Holdings Corp. by and through its chairman and CEO, Sima Birach Jr.