After spending most of the 1960s in simulcast with WIBM under various call signs, 94.1 separated programming from the AM station in the late 1960s and adopted a separate MOR format, returning to the WBBC calls, and then changing to beautiful music as WHFI in 1974. In 1980, the station returned to the WIBM-FM calls, picking up the Top 40 format from then-sister WIBM 1450, which flipped to a country format at that time as WXCM. After moving to its current tower site in 1982, WIBM-FM changed its format to gold-based adult contemporary, and a few years later would lose AT40 to by-now rival WFMK. By November 1985, the station's format became all-oldies as "Oldies 94.1," with which the station was successful for a number of years until its November 1995 switch to country as WBHR, "The Bear". AM 1450 regained the WIBM calls and simulcasted Oldies 94.1 from 1987 to 1994, at which time the station was sold to Cascades Broadcasting, then-owners of Jackson's other heritage radio station, WKHM - permanently separating ownership of AM 1450 and FM 94.1. In May 2000, the station was sold to Ohio-based Rubber City Radio Group. On March 27, 2001, WXIK flipped to classic hits as "Rockin' Hits 94.1 WVIC". and WVIC-FM 94.9 WVIC's format changed from classic hits to AC as "Soft Rock 94.1" at 7 p.m. on October 15, 2007, at which time the station went into Delilah's syndicated love-songs program. WVIC's format also included the Bob and Sherimorning show. In 2007, WVIC was also the first radio station in the Lansing market to change to an all-Christmas music format for the holiday season, as competitor WFMK had never done so in the past. However, the station was unable to make any inroads against WFMK, and at 9 a.m. on August 17, 2009, the station flipped to a modern rock format as "94.1 The Edge," reviving the format and moniker used for years on sister station 92.1 WWDX. In February 2010, Rubber City announced that they were selling WVIC, as well as WJXQ, WQTX and WLMI to Midwest Communications based in Wausau, Wisconsin. The sale closed and was consummated in May of that year. On March 16, 2015, WVIC changed their format to classic country, branded as "94.1 Duke FM". The station also changed their call letters to WWDKto go with the "Duke FM" branding
