WXST


WXST is a Gold-based Urban Adult Contemporary radio station located in Charleston, South Carolina, but licensed by the FCC to the town of Hollywood, South Carolina. The station broadcasts with an ERP of 70 kW. Under ownership of Saga Communications, the station's studios are located in Charleston and the transmitter tower is in Mount Pleasant.

History

99.7 signed on the air July 15, 1988 as WHTK. The station at the time was licensed to Port Royal, with studios located near the town of Bluffton under the ownership of Barnicle Broadcasting. WHTK featured a CHR format targeting nearby Hilton Head and Savannah. Although ratings were very good in its home market of Hilton Head/Beaufort, SC, the station faced stiff competition from competitor WZAT in the Savannah market as well as a weak signal in that area. WHTK played a major role during Hurricane Hugo in 1989 as it was one of the few radio stations that was able to stay on the air for most of the storm and broadcast information to the Lowcountry.
In January 1993, the station dropped its CHR format for Country under the new call letters of WNCK as "K99.7". This lasted less than a year before the station changed formats again to Adult Standards as WLOW moved down the dial from WUBB|106.9

Call letter history

Prior to this, the WXST call letters were first assigned to a station licensed to Loudon, Tennessee, beginning May 24, 1991. It remained until they were dropped on March 16, 1998 for WESK.) Then, WXST was assigned to STAR 107.9 in Delaware, Ohio beginning June 26, 1998. They remained until they were dropped on April 23, 2001 for WJHT, only to be reacquired on May 16, 2001. WXST/Delaware was dropped completely for WODB July 27, 2001.