WXTB
WXTB - branded 98ROCK - is a commercial active rock radio station licensed to Clearwater, Florida, serving the Tampa Bay Area. Owned by iHeartMedia, WXTB serves as the local affiliate for Skratch 'N Sniff, as well as the flagship station of the Tampa Bay Buccaneers. The WXTB studios are located in South Tampa, while the station transmitter resides in Holiday. In addition to a standard analog transmission, WXTB broadcasts over two HD Radio channels, and is available online via iHeartRadio.
History
The station signed on the air in December 1967 as WQXM with a Beautiful Music format with owners John T. Rutledge and Joseph S. Field, with Jerry Reeves as music director and station manager until the sale of the station to Plough Broadcasting in 1975, switching to an AOR format under the name "98 Rock, Your Album Station" in 1977. In 1983, the station changed their call letters to WZNE and rebranded as "The New Z98, Tampa Bay's Hottest Hits!" The station aired an AOR/CHR format until January 6, 1986, when it flipped to CR as "Classic Rock 97.9 WKRL".WKRL lasted until December 30, 1989, when the signal went silent briefly, and then Led Zeppelin's "Stairway to Heaven" began playing in constant rotation, eventually lasting for 24 hours, as an early form of stunting. Finally, the repetition gave way to the announcement on New Year's Eve 1989, that 98Rock, now controlled by Great American Broadcasting, would be the first all-Led Zeppelin format station in the country, playing the band's entire catalog in its entirety as well as solo efforts by the bandmates and their other music-related projects. WKRL received national coverage from MTV to CBS and many other outlets, and was the first station to get worldwide coverage for a true "artist flip", where a broadcaster based its entire business on one group or solo artist.
Two weeks unfolded with conjecture from various news outlets as to how long this format could last, given that all studio Zeppelin recordings available at the time added up to less than 10 hours of continuous play. The station responded over the following week by adding a few classic acts such as Pink Floyd, ZZ Top, the Rolling Stones and Van Halen. With the bells of AC/DC's "Hells Bells" playing in the background, a major announcement came at Noon on January 18, 1990, that the station would be changing its call letters to WXTB, and the station would be relaunched as "The New 98 Rocks The Bay!" or "The New 98 Rock" for short.
New Program Director Gregory Mull, brought in from 96 K-Rock in Fort Myers to replace the outgoing Beau Raines, immediately reorganized the On air personality list. Brian Smith and Bruce Barber, morning D.J.s who trailed in the ratings, were released and replaced by Tommy "Seabass" Sebastian, who stunted his first few weeks as "Buck Maui", and was also the voice of the popular character "The Big Chief Meteorologist". Teddy "Ted Kamikaze" Cannarozzi was assigned to do the 10 a.m. to 2 p.m. slot. Scott "The Ledge" Ledger and Austin Keyes kept their afternoon and evening spots, respectively. Marla "Stone" Stonecipher, Kelli "K.C." Casey, Ron "Big Rig" Michaels, Heather McCoy, and Peter McLaren rounded out the schedule.
In late 1990, 98 Rock launched what would turn into a 15-year tradition-the "Livestock" annual rock festival. A fusion of "Live Aid" and "Woodstock". Livestock was the brainchild of both Greg and Tom. Each weekend-long Livestock event brought well known national acts such as Soundgarden and Tesla together with lesser-known bands hoping for a chance at success. In keeping with the charitable spirit of Live Aid and other rock benefits, bands donated their performance time and a portion of the gate proceeds were donated to charities such as Greenpeace.
As the station rose in the ratings books, WXTB took over local promotional opportunities at The Rock-It Club and Killian's Rock Cafe in Ybor City. Meanwhile, WXTB gained a huge piece of the morning show market with the everly popular Sea Bass and Marla morning show. The New 98 Rock became a ratings success.
In 2000, the station moved its studios from Feather Sound Corporate Center to new owner iHeartMedia 's broadcast complex in southwest Tampa in an attempt to consolidate overall operations of Clear Channel stations in the area.
On January 18, 2010, at noon, WXTB replayed its format launch from 20 years earlier, including the final countdown in which soundbites from phone calls, many of which trashed WYNF, were played. The first four songs played after the launch were played again in tribute to the current format's 20th anniversary, along with original bumpers.
In April 2017, WXTB was named the new flagship station of the Tampa Bay Buccaneers Radio Network, taking over for sister station WFUS. For the first time in Buccaneers history, game days will feature seven-and-a-half-hours of team programming completely on the FM dial, including pre- and post-game shows bookending the action on the field.
The station covers the Tampa Bay market as a whole. However the station also covers areas of Levy County and Marion County, part of the Gainesville-Ocala Radio Market.
Notable on-air staff
WXTB-FM was the home of the top rated 98 Rock All Request Morning Show with Sea Bass and Heather and then later Sea Bass and Marla, then years later 98 Rock became the official flagship of the former regional radio host Todd Clem, better known as Bubba the Love Sponge. Bubba arrived on the air for the mornings at a time when the station was struggling to find a morning personality to replace the popular Sea Bass. Bubba had handled nights for CHR station WFLZ 93.3 a.k.a. "Power 93: The Power Pig". A huge backlash followed for months where Bubba's urban-influenced broadcast style conflicted with the 'radical surfer' Sea Bass and the hard rock listener mentality. Following a record-setting fine assessed by the Federal Communications Commission in February 2004 over alleged indecent content, he was fired and his morning show ceased the syndication by affiliated stations mainly throughout the Southeast.WXTB was the home to the 98 Rock's all request morning show originally hosted by Tommy "Sea Bass" Sebastian and Heather McCoy from 1990 to 1993. After Heather left, Marla "Stone" Stonecipher was added to make the Sea Bass and Marla morning show from 1993 to 1995. Tommy left 98 Rock at the height of the morning show's popularity. The station brought in former rival WYNF PD Charlie Logan to replace Tommy. The Charlie and Marla morning show teamed for less than one year. Marla was paired with others as well, but just as after Marla left the morning drive slot was picked up by Lex and Terry, who covered it until December 2009. Ron “Big Rig” Michaels is the last remaining staff member still in the station 1p-7p daily and is syndicated on over 100 iHeartMedia stations daily.
Concerts
Livestock
Livestock was a series of concerts held at Festival Park in Zephyrhills Florida from 1990-2005.Livestock
The first Livestock took place from September 29–30, 1990 with the following bands performing:| Day 1 |
| Uncle Sally |
| Deloris Telescope |
| Bobby Friss |
| Stranger |
| Cry Wolf |
| Kings X |
| Trixter |
| Savatage |
| Every Mothers Nightmare |
| Day 2 |
| Rocky Ruckman & the Beat Heathen's |
| Saber |
| Bleeding Hearts |
| Spread Eagle |
| Blackfoot |
Livestock 2
Livestock 2 took place from November 15–17, 1991 with the following bands performing:| Day 1 |
| Colorblind |
| Tyger Tyger |
| Deloris Telescope |
| The Scream & Dangerous Toys |
| Day 2 |
| Factory Black |
| Men From Earth |
| Bobby Friss |
| St. Warren |
| McQueen Street |
| Tall Stories |
| Heartless |
| Savatage |
| Galactic Cowboys |
| Four Horsemen |
| Soundgarden |
| Saigon Kick |
| Day 3 |
| Uncle Sally |
| Bleeding Hearts |
| Asphalt Ballet |
| Stranger |
| White Trash |
Livestock 3
Livestock 4
Livestock 5
Livestock 6
Livestock 7
Livestock 8
Livestock 9
Livestock 10
Livestock 11
Livestock 12
Livestock 13
Livestock 13 took place from April 26–27, 2003 with the following bands performing:| Godsmack |
| Def Leppard |
| 3 Doors Down |
| Stone Sour |
| Seether |
| Theory of a Deadman |
| Powerman 5000 |
| Oleander |
| Socialburn |
| Trapt |
| Shinedown |
| Presence |
| The Little Kings |
| Battery |
| Hell's Belles |
| RA |
| Pacifier |
| Four Star Riot |
| Crossbreed |
| Soulfound |
| Saliva |
Livestock 14
Livestock 14 took place from April 23–24, 2004 with the following bands performing:| Second Drop |
| Hatebreed |
| Finger 11 |
| 3 Days Grace |
| Shinedown |
| Trapt |
| Tantric |
| Smile Empty Soul |
| Soil |
| Sevendust |
| Drowning Pool |
| Damageplan |
| The Offspring |
| Puddle of Mudd |
Livestock 15
The final Livestock took place from April 28–29, 2005 with the following bands performing:| Band | Stage | Time |
| Day 1 | ||
| Halestorm | East | 6:00 p.m. - 6:20 p.m. |
| Mercy Fall | West | 6:25 p.m. - 6:45 p.m. |
| Egypt Central | East | 6:55 p.m. - 7:15 p.m. |
| Hybrid | West | 7:20 p.m. - 7:40 p.m. |
| Black Stone Cherry | East | 7:50 p.m. - 8:20 p.m. |
| Revelation Theory | West | 8:30 p.m. - 9:00 p.m. |
| Tantric | East | 9:10 p.m. - 9:50 p.m. |
| Saliva | West | 10:00 p.m. - 11:15 p.m. |
| Day 2 | ||
| Clenchfist | East | 12:00 p.m. - 12:20 p.m. |
| Faktion | West | 12:30 p.m. - 12:50 p.m. |
| Hybrid | East | 1:00 p.m. - 1:20 p.m. |
| Hurt | West | 1:30 p.m. - 2:00 p.m. |
| Evans Blue | East | 2:10 p.m. - 2:40 p.m. |
| Hinder | West | 2:50 p.m. - 3:30 p.m. |
| Theory of a Deadman | East | 3:40 p.m. - 4:20 p.m. |
| Trapt | West | 4:35 p.m. - 5:35 p.m. |
| Shinedown | East | 5:50 p.m. - 7:05 p.m. |
| Staind | West | 7:20 p.m. - 8:35 p.m. |
| Rob Zombie | East | 8:50 p.m. - 10:05 p.m. |
| Mudvayne | West | 10:20 p.m. - 11:35 p.m. |
98RockFest new annual concert series
World's Largest Barbecue
The World's Largest Barbecue was a free concert series held at the Wagon Wheel Flea Market in Pinellas Park Florida. The last concert in this series was no longer free and held inside.Some of the bands that played are Candlebox, Creed, Faith No More, Goldfinger, I Mother Earth, Naked, and Sugarspoon.
[Guavaween]
Guavaween is an annual Latin-flavored Halloween celebration which takes place on the last Saturday of October in the historic neighborhood of Ybor City on Tampa, Florida. It is named after Tampa's nickname, "The Big Guava".Guavaween 1994
Guavaween 1994 took place on October 29, 1994 with the following bands performing on 98 Rock's stage.Guavaween 1996
Guavaween 1996 took place on October 26, 1996. The power was pulled for an hour during The Killer Kona Buds set. Possibly due to a conflict between Ybor and the choice of bands. 98 Rock had a parody of Pepper by Butthole Surfers, replacing the lyrics with lyrics making fun of the situation, where Peter Steel from Type 'O Negative was Satan and such.The following bands performed on 98 Rock's stage:
| Primitive Radio Gods |
| The Killer Kona Buds |
| Type O Negative |
| Butthole Surfers |
Guavaween 1997
Guavaween 1997 took place on October 25, 1997 with the following bands performing on 98 Rock's stage:Creed
Guavaween 1998
Guavaween 1998 took place on October 31, 1998 with the following bands performing on 98 Rock's stage:| Band | Time |
| Crossbreed | 4:00 p.m. - 4:25 p.m. |
| Smackhead | 4:40 p.m. - 5:05 p.m. |
| Neurotica | 5:25 p.m. - 6:00 p.m. |
| Second Coming | 6:20 p.m. - 6:55 p.m. |
| Econoline Crush | 7:25 p.m. - 8:05 p.m. |
| Fuel | 8:35 p.m. - 9:25 p.m. |
| Candlebox | 9:50 p.m. - 11:00 p.m. |
Guavaween 1999
Guavaween 1999 took place on October 30, 1999 with the following bands performing on 98 Rock's stage:| Band | Time |
| Silver | 5:00 p.m. - 5:40 p.m. |
| Neurotica | 6:10 p.m. - 7:10 p.m. |
| Dope | 7:30 p.m. - 8:20 p.m. |
| 311 | 8:45 p.m. - 9:55 p.m. |
| Days of the New | 10:20 p.m. - 11:30 p.m. |
Guavaween 2000
Guavaween 2000 took place on October 28, 2000 with the following bands performing on 98 Rock's stage:| Band | Time |
| Chromatic | 4:00 p.m. - 4:30 p.m. |
| Crossbreed | 4:50 p.m. - 5:20 p.m. |
| Neurotica | 5:40 p.m. - 6:10 p.m. |
| Full Devil Jacket | 6:30 p.m. - 7:10 p.m. |
| Cold | 7:35 p.m. - 8:15 p.m. |
| Fuel | 8:40 p.m. - 9:35 p.m. |
| Godsmack | 10:05 p.m. |
Guavaween 2001
Guavaween 2001 took place on October 27, 2001 with the following bands performing on 98 Rock's stage:| Band | Time |
| Systematic | 4:00 p.m. |
| Stereomud | 5:20 p.m. |
| Adema | 7:30 p.m. |
| Drowning Pool | 8:30 p.m. |
| Disturbed | 9:45 p.m. |
Guavaween 2002
Guavaween 2002 took place on October 26, 2002 with the following bands performing on 98 Rock's stage:| Band | Time |
| Theory of a Deadman | 6:00 p.m. |
| Seether | 6:30 p.m. |
| Chevelle | 7:00 p.m. |
| Sevendust | 7:30 p.m. |
Guavaween 2003
Guavaween 2003 took place on October, 2003 with the following bands performing on 98 Rock's stage:| Band | Time |
| Skrape | 5:30 p.m. |
| Soil | 6:20 p.m. |
| Cinder | 7:15 p.m. |
| Switchfoot | 8:15 p.m. |
| Shinedown | 9:10 p.m. |
| Static X | 10:20 p.m. |
Guavaween 2004
Guavaween 2004 took place on October 30, 2004 with the following bands performing on 98 Rock's stage:| Band | Time |
| Saliva | 11:00 p.m. |
| Collective Soul | 9:15 p.m. |
| Future Leaders of the World | 8:00 p.m. |
| Adrift | 7:00 p.m. |
| 10 Second Drop | 6:00 p.m. |
| R50 | 5:00 p.m. |
Guavaween 2005
Guavaween 2005 took place on October 29, 2005 with the following bands performing on 98 Rock's stage:| 10 Second Drop |
| Social Burn |
| Revelation Theory |
| 10 Years |
| Smile Empty Soul |
| Breaking Benjamin |
| Saliva |
Guavaween 2006
Guavaween 2006 took place on October 15, 2006 with the following bands performing on 98 Rock's stage:| Seether |
| Scratch & Sniff |
| Evans Blue |
| Flyleaf |
| Burn Season |
| Clenchfist |
Guavaween 2007
Guavaween 2007 took place on October 27, 2007 with the following bands performing on 98 Rock's stage:| Hellyeah |
| Nonpoint |
| Skindred |
| Core |
| Ankla |
| Karnivool |
| Transera |
| Clenchfist |
Guavaween 2008
Guavaween 2008 took place on October 25, 2008 with the following bands performing on 98 Rock's stage:| Puddle of Mudd |
| Theory of a Deadman |
| Black Stone Cherry |
| Parlor Mob |
| Basic Rock Outfit |
Guavaween 2009
Guavaween 2009 took place on October, 2009 with the following bands performing on 98 Rock's stage:| Band | Time |
| SoulSwitch | 5:00 p.m. |
| Psykill | 6:30 p.m. |
| Future Leaders of the World | 8:00 p.m. |
| Soulidium | 9:30 p.m. |
| Vicious Angelz | Example |
| Nonpoint | Example |
| Sevendust | 12:30 a.m. |
Guavaween 2010
Guavaween 2010 took place on October, 2010. The following bands performed on the 98 Rock stage which was located on the northeast corner of 7th Avenue & 14th Street:| Band | Time |
| Through You | 5:00 p.m. - 6:00 p.m. |
| We Are The Fallen | 6:20 p.m. - 7:20 p.m. |
| Hail The Villain | 7:40 p.m. - 8:40 p.m. |
| Fuel | 9:00 p.m. - 10:00 p.m. |
| Saving Abel | 10:30 p.m. - 11:30 p.m. |
| Genitorturers | 12:00 a.m. - 1:00 a.m. |