WZBR


WZBR is a radio station broadcasting Urban Adult Contemporary music format. Licensed to Dedham, Massachusetts, United States, the station serves the Greater Boston area. The station is owned by Langer Broadcasting Group, LLC, which also owns WSRO in the area.

History

The station signed on July 17, 1961 as WOKW. The callsign changed to WAMK on September 28, 1981; to WATD on December 15, 1985; and to WMSX on April 1, 1990.
On June 10, 2013, the then-WMSX filed an application to move from Brockton to Dedham, with a transmitter in the Hyde Park neighborhood of Boston. On November 12, 2013, the station changed its call sign to the current WZBR. Langer signed the station on from its new site on the Hyde Park-Dedham border on February 11, 2014. WZBR has its own studios in Hyde Park. The station changed from its previous jazz music format to Portuguese language programming in December 2014. On February 3, 2016, WZBR changed from a simulcast of WSRO to an Urban Contemporary format, known as "The Bass of Boston." Now, with its FM translator at 98.1, it's known as "The Urban Heat." In September 2016, New Edition lead singer Ralph Tresvant launched his Friday afternoon, radio show "Inside The Ride" on WZBR. The station transmits from a small Valcom fiberglass antenna next to the river.