WZLK


WZLK is a radio station licensed to serve Virgie, Kentucky, serving the Pikeville, Kentucky area. The station is owned by Lynn Parrish, through licensee Mountain Top Media LLC.
It airs the contemporary hit radio format. Notable programming includes syndicated The Kidd Kraddick Morning Show, Tino Cochino Radio on afternoons, Zach Sang on Evenings, and Hollywood Hamilton on weekends.
The station has been assigned these call letters by the Federal Communications Commission since August 21, 1992.

History

WZLK signed on the air in August 1992 under the ownership of Kenneth and Lonnie Osborne. The first songs to play were that of a classic country nature blended with Kentucky bluegrass. The station was co-owned with WLSI in Pikeville, KY. WZLK became a second country outlet in Pike County.
The ownership changed in 2003 when WZLK and WLSI were purchased by East Kentucky Broadcasting.
In March 2005, East Kentucky Broadcasting changed the format of WZLK to a hybrid CHR/Rock format, giving Pike County a local outlet for Top 40 and Rock music. The first song played on Z-Rock, in March 2005, was "Self Esteem" by The Offspring.
On September 2, 2015, WZLK flipped to a pure Top 40 format.
Effective May 29, 2019, East Kentucky Broadcasting sold WZLK, its eight sister stations, and five translators to Mountain Top Media LLC for $2.85 million.