Wake Me Up (Twice song)
"Wake Me Up" is a song recorded by South Korean girl group Twice. It is the group's third Japanese maxi single and includes three other tracks. The song was pre-released as a digital single on April 25, 2018 and the CD single was released on May 16 by Warner Music Japan.
The single album surpassed 200,000 sales in its first week, first foreign artist in Japan to achieve for three consecutive release. It exceeded 500,000 shipments by May 28 and became the first single by a foreign female artist to be certified Double Platinum by the RIAJ.
Background and release
On April 1, 2018, Twice announced the release of their third Japanese single titled "Wake Me Up", along with the news that Twice would appear in a television commercial for ABC-Mart and Nike Air Max. The commercial, featuring "Wake Me Up", began airing nationwide in Japan on April 5. The full song was first revealed on Tokyo FM's :ja:SCHOOL OF LOCK!|School of Lock! on April 24 and it was pre-released as a digital single on various online music portals the next day. The full music video was also released online on April 25.Composition
"Wake Me Up" was composed by Atsushi Shimada, Louise Frick Sveen, and Albin Nordqvist, with lyrics written by Natsumi Watanabe. It was described as an upbeat dance song that "encourages people not to give up and keep going forward".Music video
The full music video of "Wake Me Up" was uploaded online on April 24, 2018. It was directed by Jimmy of BS Pictures, the same team that produced Twice's previous music videos, "TT " and "Brand New Girl".It features the nine members portraying chic school girls and switching off between a variety of settings and outfits as the group sing and dance along to the upbeat song. The choreography was performed in athletic wear as Twice cheer on the listeners, with and without pompoms, and serve up Para Para-inspired dance moves. Unlike past videos that have featured social media-inspired elements, "Wake Me Up" gets a bit of an old-school treatment, with Chaeyoung looking at videos of the members on what appears to be one of the earliest Mac operating systems.
The music video ranked at No. 10 on 2018 YouTube's Top Trend Music Video in Japan, the third group's song on the list.
Promotion
"Wake Me Up" was first performed on Music Station on May 25, 2018. It was also performed during in Saitama and Osaka. On August 3, it was performed on a Music Station 2-hour special episode.Commercial performance
The CD single debuted atop the daily ranking of Oricon Singles Chart with 129,275 units sold on its release day, breaking Twice's record of the highest first day sales for Korean girl groups in Japan. It topped the weekly Oricon Singles Chart with 262,658 copies sold, while debuted at number 14 with 5,939 downloads on Oricon Digital Singles Chart. It also topped the Billboard Japan recorded 299,195 unit sales from May 14–20, 2018. This is Twice's third consecutive release to surpass 200,000 sales in its first week, making the group the first foreign artist in Japan to achieve this.It was also reported that "Wake Me Up" sold 471,438 copies in pre-orders, and it exceeded 500,000 shipments by May 28. On June 8, it became the first single by a foreign female artist to be certified Double Platinum by the RIAJ.
Track listing
Content production
Credits adapted from CD single liner notes.Locations
; Recording- JYPE Studios, Seoul, South Korea
- Mirrorball Studios, North Hollywood, California
- I to I Communications, Tokyo, Japan
- Sterling Sound, New York City, New York
Personnel
- Song Ji-eun "Shannen" – executive producer
- Jimmy Jeong – executive producer
- Cho Hae-sung – executive producer
- J. Y. Park "The Asiansoul" – producer
- Yasuhiro Suzuki – strategic planning
- Rinko Narita – A&R
- Lee Ji-hoon – A&R
- Park Won – A&R
- Kang Min-ju – A&R
- Ayumi Saiki – artist and fan marketing
- Lee Seong-ah – artist and fan marketing
- Kim Sung-bub – artist and fan marketing
- Hong Mina – artist and fan marketing
- Miho Minaka – artist and fan marketing
- Fuka Sudo – artist and fan marketing
- Shin Hyun-kuk – Twice team
- Chung Hae-joon – Twice team
- Joo Bo-ra – Twice team
- Kim Hyo-yun – Twice team
- Shin Sae-rom – Twice team
- Kim Na-yeon – Twice team
- Yoo Jong-beom – Twice team
- Park Rae-chang – Twice team
- Jun Yong-jin – Twice team
- Yang Da-seol – Twice team
- Kwon Hyeok-jun – Twice team
- Jung Kyoung-hee – administration
- Park Nam-yong – performance director
- Kim Hyung-woong – performance director
- Yun Hee-so – performance director
- Na Tae-hoon – performance director
- Yoo Kwang-yeol – performance director
- Kang Da-sol – performance director
- Lee Tae-sub – recording engineer
- Choi Hye-jin – recording engineer
- Eom Se-hee – recording engineer
- Lim Hong-jin – recording engineer
- Jang Han-soo – recording engineer
- Lee Jeong-yun "Lia" – publishing
- Kim Min-ji – publishing
- Shin Da-ye – publishing
- Cho Hyun-woo – publishing
- Kaz Kobayashi – executive producer
- Hayato Kajino – supervisor
- Rie Sawaoka – supervisor
- Yukiyasu "German" Fujii – chief A&R
- Toshio Kai – A&R
- Nao Fuse – A&R
- Norihiro Fukuda – A&R
- Himawari Fukuhara – A&R assistant
- Hidetsugu Sato – sales promotion
- Naoki Takami – digital planning and marketing
- Mamoru Fukumitsu – WMJ "JYP room"
- Han Gui-taek – WMJ "JYP room"
- Eom Eun-kyung – WMJ "JYP room"
- Hong Mina – WMJ "JYP room"
- Kim Jang-ho – WMJ "JYP room"
- Myoka Arai – WMJ "JYP room"
- Masayo Kuroda – product coordination
- Mizuho Makizaka – A&R secretary
- Shizuka Sato – A&R secretary
- Goei Ito – music director
- Yu-ki Kokubo – recording director
- Satoshi Sasamoto – Pro Tools operation
- Toshiyuki Suzuki – art direction
- Yasuhiro Ueda – design
- Tommy – photography
- Choi Hee-sun - style director
- Seo Ji-eun - style director
- Lee Ga-young - style director
- Lee Jin-young - assistant stylist
- Jeong In-yung - assistant stylist
- Park Soo-young - assistant stylist
- Park Jin-hee - assistant stylist
- Han Jin-joo - assistant stylist
- Jung Nan-young – hair director
- Choi Ji-young – hair director
- Son Eun-hee – hair director
- Jo Sang-ki – makeup director
- Jeon Dallae – makeup director
- Zia – makeup director
- Won Jung-yo – makeup director
- Choi Su-ji – assistant makeup director
- Jimmy – music video director
- Han Gui-taek – music video making and jacket shooting making movie director
- Yu Yamaguchi – DVD authoring
- Atsushi Shimada – all instruments
- Kohei Yokono – all instruments
- Twice – background vocals
- Ikuko Tsutsumi – background vocals
- Tony Maserati – mixing engineer
- Naoki Yamada – mixing engineer
- Chris Gehringer – mastering engineer
Charts