The Warner Archive Collection is a home video division for releasing classic and cult films from Warner Bros.' library. It started as a manufactured-on-demand DVD series by Warner Home Video on March 23, 2009, with the intention of putting previously unreleased catalog films on DVD for the first time. In November 2012, Warner expanded the Archive Collection to include Blu-ray releases, and titles previously released on DVD that are out of print. Using DVD-R Recordable Discs they custom burn each order sold directly to the consumer and authorized distributors for online resale, rather than the traditional business model of pressing large batches of discs that ship to "brick and mortar" retailers. This saves on the costs of storing unsold stock in a warehouse and mitigates the risk of a retailer holding unsold merchandise, especially since the majority of the films in the archive do not have widespread public demand. Some Warner Archive releases, such as Wise Guys, previously had a pressed DVD release but have lapsed out of print and have since being re-released as Manufactured On Demand DVD-R products. In addition, Warner Archive also sells films and television shows as downloadable Windows Media files, and formerly operated a subscription-based streaming video service, Warner Archive Instant, which allowed members to stream many of the Warner Archive properties in a format similar to Netflix. In 2018, Warner Archive Instant merged with its sister service FilmStruck. The combined FilmStruck / Warner Archive streaming service was discontinued on November 29, 2018.
In November 2012, the Archive collection began releasing titles on Blu-ray, with the first two releases being Deathtrap and Gypsy. Over the years, Warner Archive's Blu-ray releases expanded to include season sets of current television series, such as iZombie, The 100, Longmire, The Originals, Lucifer, Lethal Weapon and Final Space.
Streaming
Expanding their films' availability to Internet streaming, in July 2014, Warner Archive introduced the Warner Archive Instant service. Similar to Netflix, Warner Archive Instant allows its members access to various Warner Archive library titles via their website, in addition to apps for Roku and iOS-based devices. As of June 2015, the service was presently limited to serving customers who are located in the United States. In February 2018, Warner Archive retired its online streaming service, transferring several of its films to FilmStruck. It was discontinued as of November 29, 2018.