Watermelon stereotype
The watermelon stereotype is a stereotype of African Americans that states that African Americans have an unusually great appetite for watermelons. This stereotype has remained prevalent into the 21st century.
When American slaves were emancipated after the Civil War in the 1860s, free black people grew, ate and sold watermelons and, in doing so, made the fruit a symbol of their freedom. Southern whites, threatened by blacks' newfound freedom, responded by making the fruit a symbol of black people's perceived uncleanliness, laziness, childishness and unwanted public presence.
Watermelons have been viewed as a major symbol in the iconography of racism in the United States.
The truthfulness of the stereotype has been questioned; one survey conducted from 1994 to 1996 showed that African Americans, at the time 12.5 percent of the country's population, only accounted for 11.1 percent of the United States' watermelon consumption. A 2019 source indicates that China leads the world in watermelon production and consumption.
History
The first published caricature of blacks reveling in watermelon is believed to have appeared in Frank Leslie's Illustrated Newspaper in 1869. Defenders of slavery used the fruit to paint African Americans as a simple-minded people who were happy when provided with watermelon and a little rest. The slaves' enjoyment of watermelon was also seen by the Southern whites as a sign of their own supposed benevolence. The stereotype was perpetuated in minstrel shows often depicting African Americans as ignorant and work-shy, given to song and dance and inordinately fond of watermelon.For several decades in the late nineteenth century through to the mid-twentieth century, it was promoted through caricatures in print, film, sculpture and music, and was a common decorative theme on household goods. Even as recently as Barack Obama's 2008 presidential campaign and his subsequent administrations, watermelon imagery has been used by his detractors.
In popular culture
The link between African Americans and watermelons may have been promoted in part by African American minstrels who sang popular songs such as "The Watermelon Song" and "Oh, Dat Watermelon" in their shows, and which were set down in print in the 1870s. The 1893 World's Columbian Exposition held in Chicago planned to include a "Colored People's Day" featuring African American entertainers and free watermelons for the African American visitors whom the exposition's organizers hoped to attract. It was a flop, as the city's African American community boycotted the exposition, along with many of the performers booked to attend on Colored People's Day.At the end of the 19th century, there was a brief genre of "watermelon pictures" – cinematic caricatures of African American life showing such supposedly typical pursuits as eating watermelons, cakewalking and stealing chickens, with titles such as The Watermelon Contest, Dancing Darkies, Watermelon Feast, and Who Said Watermelon?. The African American characters in such features were initially played by black performers, but from about 1903 onwards, they were replaced by white actors performing in blackface.
Several of the films depicted African Americans as having a virtually uncontrollable appetite for watermelons; for instance, The Watermelon Contest and Watermelon Feast include scenes of black men consuming the fruits at such a speed that they spew out mush and seeds. The author Novotny Lawrence suggests that such scenes had a subtext of representing black male sexuality, in which black men "love and desire the fruit in the same manner that they love sex … In short, black males have a watermelon 'appetite' and are always trying to see 'who can eat the most' with the strength of this 'appetite' depicted by black males uncontrollably devouring watermelon."
Early-1900s postcards often depicted African Americans as animalistic creatures "happy to do nothing but eat watermelon" – a bid to dehumanize them. Other such "Coon cards", as they were popularly known, depicted African Americans stealing, fighting over, and becoming watermelons. One poem from the early 1900s reads:
In March 1916, Harry C. Browne recorded a song titled "Nigger Love a Watermelon Ha!, Ha! Ha!". Such songs were popular during that period and many made use of the watermelon stereotype. The script for Gone with the Wind contained a scene in which Scarlett O'Hara's slave Prissy, played by Butterfly McQueen, eats watermelon, which the actress refused to perform. Use of this stereotype started to die down around the 1950s, and had mostly vanished by 1970, although its continued power as a stereotype could still be recognized in films such as Watermelon Man, The Watermelon Woman, and Bamboozled. Watermelons also provided a theme for many racial jokes in the 2000s.
Protesters against African Americans frequently, among other things, hold up watermelons; racist imagery of President Barack Obama consuming watermelon was subject of viral emails circulated by his political opponents. After his election, watermelon-themed imagery of Obama continued to be created and endorsed.
In February 2009, Los Alamitos Mayor Dean Grose tendered his resignation after forwarding the White House an email deemed as racist. The message displayed a picture of the White House lawn planted with watermelons. Grose claimed that he was not aware of the watermelon stereotype. A statue of Obama holding a watermelon in Kentucky drew criticism; the owner of the statue maintained that the watermelon was there because " might get hungry standing out here."
On October 1, 2014, the Boston Herald ran an editorial cartoon by Jerry Holbert depicting an intruder asking if Obama has tried watermelon-flavored toothpaste, to much controversy.
At the National Book Awards ceremony in November 2014, author Daniel Handler made a controversial remark after author Jacqueline Woodson was presented with an award for young people's literature. Woodson, who is black, won the award for Brown Girl Dreaming. During the ceremony, Handler noted that Woodson is allergic to watermelon, a reference to the racist stereotype. His comments were immediately criticized; Handler apologized via Twitter and donated $10,000 to We Need Diverse Books, and promised to match donations up to $100,000. In a New York Times op-ed published shortly thereafter, "The Pain of the Watermelon Joke", Jacqueline Woodson explained that "in making light of that deep and troubled history" with his joke, Daniel Handler had come from a place of ignorance, but underscored the need for her mission to "give people a sense of this country's brilliant and brutal history, so no one ever thinks they can walk onto a stage one evening and laugh at another's too often painful past".
On January 7, 2016, Australian cartoonist Chris Roy Taylor published a cartoon of Jamaican cricketer Chris Gayle with a whole watermelon in his mouth. Gayle had been in the news for making controversial suggestive comments towards a female interviewer during a live broadcast. The cartoon depicted a Cricket Australia official asking a boy if he could "borrow" the watermelon, so Gayle would be unable to speak. A couple of days earlier, a video of a boy eating a whole watermelon – rind and all – in the stands of a cricket match had gone viral. Taylor said he was unaware of the stereotype, and the cartoon was removed.
In the "Safety Training" episode of the American television series The Office, Scranton branch manager Michael throws a watermelon off the roof of the office onto a trampoline. After it bounces and hits a car, Michael tells his co-worker Dwight, "Deactivate the car alarm, clean up the mess, find out whose car that is. If it's Stanley's, call the offices of James P. Albini. See if he handles hate crimes."
On October 22, 2017, the Fox & Friends morning show on the Fox News Channel dressed a Hispanic boy, which was mistaken by many in the mainstream media as an African-American, in a Watermelon Halloween Costume, drawing ire on social media: "Overt racism, foolish racism, or tone deaf racism? Take your pick, it's still racism."
In 2019, the video game Crash Team Racing: Nitro Fueled featured an alternative skin for the character of Tawna, named "Watermelon Tawna". The skin has darker fur and darker hair and wears a watermelon-themed T-shirt. Shortly after the skin was introduced, and after some social media discussion of the issue, a patch was issued that renamed the skin "Summertime Tawna".