Who Knew
"Who Knew" is a song by American singer Pink from her fourth studio album I'm Not Dead. Written by Pink, Max Martin and Lukasz "Dr. Luke" Gottwald, the song was originally released on May 18, 2006, by the LaFace label to radio as the album's second single, but was only a moderate success. After the success of "U + Ur Hand", the song was later successfully re-released in June 2007 as the album's fourth single in the United States. Musically, "Who Knew" is a pop song. Lyrically, it is regarding the loss of a good friend of hers.
Upon its release, "Who Knew" was well received by music critics, who acclaimed it as a solid song on the album and lauded the lyrical content. It faced comparisons for having similarities with Kelly Clarkson's 2004 single "Since U Been Gone", also written by Martin and Dr. Luke. The song was commercially successful worldwide, where it peaked in the top five in countries including Australia, the United Kingdom, and component charts in the United States. In addition, the song is also Pink's longest chart runner on the Hot 100, spending 36 weeks before dropping out. "Who Knew" became one of the songs that helped propel Pink's popularity in the United States, following her decline between 2003 and 2005. The song was later certified Platinum in the United States by the Recording Industry Association of America.
The accompanying music video to the song was directed by Dragon and was released in May 2006, where it shows Pink singing at a county fair, with a storyline about two young lovers who end up being separated after the man begins using drugs. The song has been performed on many of Pink's world tours, including I'm Not Dead Tour, Funhouse Tour and its extension tour Funhouse Summer Carnival Tour. As her personal favorite, the song was eventually included in Pink's debut compilation album Greatest Hits... So Far!!! which was released by Jive Records.
Background and composition
The NY Daily quotes Pink as writing the song to a male friend she lost to drug abuse."Who Knew" was written by Pink, Max Martin and Dr. Luke, while it was produced by Martin and Dr. Luke. "Who Knew" was released as the second single off the album worldwide in 2006, while it was re-released to U.S. radio as the album's fourth single in the United States in 2007, after the success of "U + Ur Hand". On an interview with Daily Mail, Pink explained her teenage years:
"My life was insane, I was out of control and doing lots of stupid things. Some of my friends were selling crack, and I got into drugs too. I've always been honest about that, although I don't like going into details. I've got lots of young fans and I wouldn't want to give them any ideas. I found a friend dead from a drug overdose when I was 14. He was a male friend, not a boyfriend. Most of the people at the funeral were just children. It should have been a wake-up call for me, but it wasn't."
Pink has stated that "Who Knew" is her favorite song from her first compilation, Greatest Hits... So Far!!!
"Who Knew" is a pop song. According to Musicnotes.com, which was published by Kobalt Music Publishing America, Inc., the song is written in the key of A major. Pink's vocal's span from E3 to D5. Lyrically, Pink had explained that the song is about "the death of friendship", as well as friends of hers who died as a result of drug overdoses. The song is about several people. The song features acoustic guitar, keyboards, drums, and electric guitars. Gottwald, Martin and Pink co-wrote another song on the album, "U + Ur Hand".
Reception
Critical
IGN gave a positive report stating "Pink keeps the mainstream, highly accessible pop trappings in full effect with "Who Knew," further making her whole visual stance that much more hilarious. Despite the slickness, the song does reveal Ms. Pink to have a wonderfully full and mesmerizing voice and makes the fact that she's a star understandable." John Murphy from MusicOMH wrote that the song "is perfect driving, anthemic pop." Stylus Magazine said ironically that "It’s “Since U Been Gone” spinning its wheels at half-speed, mutedly wondering where the tune went."Sal Cinquemani from Slant Magazine wrote a mixed review, saying that "Songs like 'Who Knew' and 'Long Way To Happy', though good, sound more hair metal than punk", while also noting that it "follows the steps of Clarkson's recent hits." Billboard magazine, in its second review of the song, called it "another cool, smart, plenty passionate melodic jewel about the death of a friend and/or friendship, with an instantly identifiable, quick-to-the-point, singalong track—maintaining Pink's stance as the smartest female millennium-era singer/songwriter, dazzling in star quality as alterna-pop's premier princess."
Commercial
In the Oceanic region, the song debuted at number six on the Australian Singles Chart. The song then rose and peaked at number two for two consecutive weeks. In total, the song stayed in the charts for thirty-two weeks, becoming Pink's second longest charting single in that country. The song is also the seventy-fifth Best Of All Time single in Australia, and is certified platinum for sales of over 70,000 copies. It was ranked at number nine on ARIA's Top 100 singles of 2006. The song had debuted at number thirty-six on the New Zealand Singles Chart, and eventually rose to number eleven, just missing the top ten. The song spent a total of twelve weeks on the charts.In the European markets, the song was generally successful. "Who Knew" entered the UK Singles Chart at nineteen in early June, 2006 and ascended to a peak at five the following week. It is her joint fifth highest charting single in the UK and her second longest charting behind only "So What". With a total of 26 weeks inside the top 100 songs it beats her number-one hit "Just Like A Pill". The song had success throughout other charts in Europe, where it peaked in the top twenty in Switzerland, Austria, France, Belgium, Finland and Norway, while it peaked in the top fifty in The Netherlands and Sweden.
When the single was originally released in North America, "Who Knew" was less successful. Though it peaked at number nineteen on the BDS Airplay Chart in Canada, it was virtually ignored by American radio. In the U.S., where it was released to mainstream radio on May 8, 2006, it failed to chart on the Billboard Hot 100, initially reaching number 18 on the Bubbling Under Hot 100 Singles chart. Billboard magazine credited the poor performance of the single on radio with significantly reducing momentum of initial sales of I'm Not Dead.
Re-release
In March 2007 the song was used in promotion for the ABC television show October Road, after which download sales of the song increased; as a result, it debuted at number ninety-five on the Hot 100 at the end of the month. During the same period, "U + Ur Hand", the third single from I'm Not Dead, had achieved major success on pop radio and was credited with "reviving" Pink's career in the U.S.Pink performed "Who Knew" on the May 9, 2007, episode of American Idol. It was re-released to mainstream radio in the United States on June 26, 2007, although it had already been receiving minor airplay on CHR/top 40 and hot AC/adult top 40 stations earlier in the month. In week twenty-five of 2007 "Who Knew" re-entered the Billboard Hot 100 at number ninety-four; it eventually climbed to number nine, giving Pink her eighth top ten single on the chart and matching the peak position of "U + Ur Hand". The song is Pink's longest chart runner on the Billboard Hot 100, spending 36 weeks before dropping out.
Music video
The single's video was directed by Dragon, a team comprising Samuel Bayer, Robert Hales and Brian Lazzaro. It was filmed in the weekend beginning April 15, 2006 in Los Angeles, United States, and it was released to the internet and to UK music channels in early May 2006. The video reached number one on MTV Germany's top ten and on TRL Italy. "Who Knew" was voted number one on TRL Germany twenty times, allowing Pink to earn the "Golden Tape". In the U.S. Total Request Live broadcast a "First Look" of the video on May 22, and it debuted on the show's top ten countdown the following day; it spent eight non-consecutive days on the countdown, peaking at number seven.It features a young couple visiting a fairground and going on the rides, and at one point the boy puts a necklace on the girl. The video flashes back to the boy secretly injecting himself with drugs on a previous night while the girl is sleeping. At the carnival, when the girl is playing a game, the boy walks away. The girl realizes he's gone and follows him, but when she tries to get him to stay with her he gets violent. He goes to the back of the fairground to inject himself with drugs and breaks into a sweat. His girlfriend wanders around looking for him, and finds him unconscious; he has overdosed. She gives him a kiss, gives back the necklace and phones for an ambulance; after it has arrived, she walks away crying. The final scenes depict flashback sequences showing the couple on several carnival rides together and both Pink and the lovers submerged underwater.
Track listing and formats
- Single CD
- "Who Knew" - 3:28
- "Disconnected" - 3:58
- Maxi CD
- "Who Knew" - 3:28
- "Who Knew" - 8:42
- "Who Knew" - 3:27
- "Live In Europe"
- Other Mixes
- "Who Knew" - 7:49
- "Who Knew" - 5:45
- "Who Knew" - 3:27
- "Who Knew" - 9:45
- "Who Knew" - 8:55
Charts
Weekly charts
Year-end charts
| Chart | Position |
| Hungary | 89 |
| US Billboard Hot 100 | 69 |
| US Adult Contemporary | 38 |
| US Adult Top 40 | 17 |