Wicker Man (roller coaster)
Wicker Man is a wooden roller coaster at Alton Towers amusement park in Staffordshire, United Kingdom. Manufactured by Great Coasters International, the £16-million ride opened to the public on 20 March 2018 following a three-day weather delay. It set several milestones among wooden coasters including the first to be built in the UK in 22 years and the first to incorporate fire. Initially codenamed "Secret Weapon 8", a traditional naming scheme for upcoming projects at Alton Towers, its official name was revealed in January 2018.
History
In April 2015, the park explored options to open a new attraction in Forbidden Valley. Those plans were eventually dropped in favor of developing on the former site of The Flume attraction, which closed in October 2015. Planning documents were submitted to Staffordshire Moorlands District Council on 23 April 2016. They documented the basic layout of the project, named "Secret Weapon 8", and the surrounding area. The plans included retaining The Flume's former station building as a 'Smokehouse' restaurant, but this idea was dropped and the station was demolished. The Planning Applications Committee approved the plans on 25 August 2016.Great Coasters International manufactured the roller coaster, and its layout was primarily designed by Skyline Design, LLC. Audio and visual effects were handled by Alton Towers in coordination with Merlin Magic Making, an in-house division of Merlin Entertainment, along with Holovis and Backstage Technologies. Retired attraction developer John Wardley was brought in at a late stage to consult on the ride. He stated that he was "very impressed with the basic layout, the choice of manufacturer, and the theming concept" but criticised the ride's profile, in particular calling the first drop "atrocious". The first two drops were subsequently redesigned based on ideas he submitted, but the project was too far into development to alter other areas he described as lacking "major thrill".
Construction on the new ride commenced on 28 November 2016 with the demolition of The Flume. In 2017, a path leading from Mutiny Bay to Katanga Canyon was closed for the season for vehicle access to the construction site. The coaster's main structure – consisting of the station, shop and queue – was started in March 2017. The first timber for the coaster arrived at Alton Towers on 4 May 2017. The lift hill's construction reached its highest point in early July, and by October 2017, sections of track were installed. On 9 December 2017, the European Coaster Club and multiple other sources stated that the ride had made its first test run on.
A countdown began on Alton Towers' social media places in early January 2018, each day displaying a photo of each of the previous "Secret Weapon" roller coasters. On the eighth day, when all of the previous roller coasters had been displayed, the park announced the ride's name to be Wicker Man.
Wicker Man opened to the general public on 20 March 2018, three days behind schedule due to inclement weather. The opening ceremony for the ride was moved from 17 March 2018 to the following weekend on 24 March 2018. During opening weekend, the ride experienced intermittent closures.
Promotion
On 16 March 2016, the park's "Towers Loving Care" Twitter account shared an image of construction fences surrounding its defunct attraction, The Flume. A sign was posted that read "SW8: Ground-Breaking New Ride Development", where SW8 was the shorthand for Secret Weapon 8. As the park has traditionally done in the past, they used a codename beginning with "Secret Weapon" followed by a number to refer to major projects under construction. A video was released on the ride's website in August 2017 and on YouTube detailing the park's previous Secret Weapon rides.Several days following the video's release, signs around the construction site were updated with a phrase written in runic alphabet translating to "Be Chosen". The same phrase was burnt onto nearby wooden fences adjacent to some of the signs. The ride's potential name and logo was leaked by a website on 25 August 2017, discovered through a trademark filing by Alton Towers. A second video was released on 27 August 2017 featuring two hosts discussing past "Secret Weapon" rides in a large room filled with references to other rides in the park. The video included hidden messages designed to help decode the runic phrase that had been created for the ride.
During Scarefest at Alton Towers in 2017, the park debuted a new scare attraction called "The Welcoming: Be Chosen". It was described as a prequel to SW8, and its theme was centered around a cult village. A third video was released on 27 October 2017. Approximately halfway through, the video is interrupted by words written in the runic language:
Wicker Man's official name and logo were confirmed in a press release on 8 January 2018. Along with its spring opening date, it was revealed that the ride would be the world's first roller coaster to fuse wood with fire. On the same day, a promotion featured Wicker Man's logo being projected on the London Eye. Artwork to promote the ride was created by Kyle Lambert, with Hollywood-style illustrations of the ride passing through a flaming wicker man effigy.
Ride Experience
The ride begins with a preshow in a wicker dome using video projection, sound and lighting effects, before guests pass into the station. Guests board and the train turns downwards outdoors through a smoke-filled tunnel with fire-effect lighting. The train then ascends the lift hill and drops into an enclosed tunnel, also filled with smoke and lighting, taking a sharp turn and drop, at which point riders' pictures are taken. This is followed by a hill and second drop through another tunnel, before turning towards the large Wicker Man effigy. The train coasts through the figure as flames flare from the shoulders, then turns through the figure twice more until returning to the station.After braking, the train moves back inside the station building through a final tunnel. After a pause to allow for boarding of another train, the ride proceeds into the station where a command is spoken, “Exit to the left, there is no escape to the right. Thanks for your participation in our ritual.””
After riders exit the ride, they walk over a bridge over the final tunnel. There they can reclaim any baggage which they were able to keep safe before they entered the preshow. Then, they pass the booth from which they can view and buy their photos, before entering the Wicker Man Shop, which takes them back out to the entrance plaza.