William J. McGuire


William James McGuire was an American social psychologist known for his work on the psychology of persuasion. He was a faculty member at Yale University from 1970 until he retired in 1999, and chaired the psychology department there from 1971 to 1973. He was the editor-in-chief of the Journal of Personality and Social Psychology from 1967 to 1970.

Legacy

An obituary of McGuire in American Psychologist stated that McGuire was "...for several decades the field’s premier researcher of the
psychology of persuasion".