William Segar may have been the son of one Nicholas Segar or of Francis Nycholson, alias Seager, who became a freeman of the Stationers' Company in 1557. Once thought to be of Dutch origin, Segar is now believed to have been born in England of an English mother. Segar stated his age as "fifty or thereabouts" in a document dated 13 September 1604. By 1584 William had married Helen Somers, and had three sons and three daughters. By 1596 Segar was married to Maria Browne and had four sons, including Thomas Segar who later became Bluemantle Pursuivant, and three daughters. In December 1616 one of Segar's rivals, York HeraldRalph Brooke, tricked him into confirming foreign royal arms to Gregory Brandon, a common hangman of London who was masquerading as a gentleman. Brooke then reported him to James I, who imprisoned both Brooke and Segar in Marshalsea. They were released a few days later and the Lord Chamberlain hoped that the experience would make Brooke more honest and Segar more wise.
Heraldic career
Segar was trained as a scrivener and found employment with Sir Thomas Heneage, vice-chamberlain to Queen Elizabeth. Through Heneage's influence, Segar was admitted to the College of Arms in June 1585. While serving as Portcullis Pursuivant, he "reluctantly" accompanied Robert Dudley, Earl of Leicester on his 1586 expedition to the Netherlands to serve as the Master of ceremonies for the St. George's Day festivities in Utrecht. A description of this festival in John Stow's Annales is based on "the true and faithful description by one William Segar, alias Portclose , an officer of arms in that service." Segar was promoted to Somerset Herald in 1589 and to Norroy King of Arms in 1593. During his tenure as Norroy, Robert Cooke, Clarenceux King of Arms, was encroaching on the traditional privileges of Garter King of Arms, Sir William Dethick. In 1595 Segar sided with Dethick, criticising Cooke for his inability to write clearly and for making many grants of arms to "base and unworthy persons for his private gaine onely." In 1596, Segar accompanied the Earl of Shrewsbury to invest Henry IV of France with the Order of the Garter, witnessing Henry's famed Royal entry into Rouen. As Norroy, Segar carried the Sword of state in the funeral procession of Elizabeth I. A contemporary manuscript shows Segar in the blackgown and hood with liripipe of Tudor court mourning worn with his herald's tabard. That same year, Segar was made deputy Garter to invest Christian IV of Denmark with the Order of the Garter in place of the unpopular Dethick. He was appointed as Garter by a signet bill in January 1604, although Dethick refused to resign until December 1606. Segar obtained a great seal patent, confirming him as Garter, on 17 January 1607. In 1612 he invested Maurice, Prince of Orange, with the Garter, and the same year was granted arms. He was knighted on 5 November 1616. Segar was the author of The Booke of Honour and Armes which was published anonymously in 1590. An expanded and illustrated version was published as Honour Military and Civil 1602; some editions had an engravedfrontispiece by Francis Delaram.
Court painter
in his Palladia Tamia lists "William and Francis Segar brethren" among famous painters of the day. Little is known about Francis, who was residing abroad by 1605. Segar's first documented activity is an illumination of Dean Colet in the Statute Book of St. Paul's School, for which payment is recorded in the accounts for 1585/86. The "Ermine Portrait" of Elizabeth I is dated to the same period. Segar was heavily patronised by Essex in the early 1590s, and also painted portraits of Leicester, Sir Francis Drake, and other members of the court. The last recorded payment to Segar as a painter is for a portrait of the queen in 1597. Two sonnets by one "Ch.M." in honour of his lady Oriana were addressed to Segar, who seems to have been painting her portrait; these probably date to the 1590s.
