WinCustomize was launched in March 2001 by Brad Wardell and Pat Ford, both of whom work at Stardock. After the dot-com recession had taken down many popular skin sites, WinCustomize quickly grew in popularity due to a combination of wide variety of content, uptime reliability, and being the preferred content destination by Stardock customers. The site has grown at a far greater pace than its founders had anticipated. It has managed to avoid having to put many limitations on users or having to resort to pop-up advertising because of its corporate patron Stardock subsidizing its costs. This growth has prompted several site redesigns to offer improved functionality and reliability to users. Since launch, WinCustomize has undergone several iterations: WinCustomize 2k5 — Launched at the end of 2004, WinCustomize was redesigned for improved stability, and added functionality, such as personal pages for subscribers, an articles system, tutorials etc. WinCustomize 2k7 — Launched January 15, 2007, WC2k7 was a fundamental rewrite using ASP.NET. The focus was to build a foundation that was easier to maintain and, in the future, expand. WinCustomize v6 — Planned for Late 2008/Early 2009, the WC v6 project aims be a major revision to how users navigate and interact with the site and the community as a whole. Where 2k7 was focused on the core codebase, v6 is focused on the user interface and experience. In July 2007 the WinCustomize Wiki was launched. WinCustomize 2010 — WinCustomize 2010 was launched on April 20, 2010. This major revision represents a major change in the sites look and navigation for users. A guided tour of the new site was published for users.
Forum criticisms
While nearly all users visit WinCustomize.com to download skins, themes, icons, wallpapers, and other content for their personal computers, WinCustomize does have extensive forums and articles areas. As with most large sites, WinCustomize is not without its critics with regards to how the forums are run and the content in the articles and forums area. The site's news contains a great deal of editorial content. As a result, some users are occasionally concerned with stories that they feel are biased against policies or issues they disagree with. For example, site owner Brad Wardell has written articles that are critical of Apple, European policy, commercialism, anti-commercialism, and more. One recent article criticized Norway's banning of the iPod music store. Another criticism of WinCustomize is the site's close association with Stardock which owns the site. Some feel there is a conflict of interest in the world's largest skinning site being operated by a software developer that sells skinning solutions.
Popular skinning programs
Programs heavily associated with Windows customization include:
WindowBlinds – enables users to customize the look and feel of the Windows GUI
