The two contestants started with 50 points each and were asked multiple choice questions with six possible answers but each answer had some odds and after each question was asked, the contestants were asked how many points they would like to bet and then, they selected the odds that corresponded to the answer they thought was correct, if they got the correct answer, they won the points the odds were worth, if they gave a wrong answer, they lost the points. After five questions, the contestant with the most points would go through to the final while the loser left the show with nothing. In later series, the losers took home a filofax. In the Challenge TV version, the losers took home a Winner Takes All T-shirt. Then, they played again with two different contestants and the winner of that met the winner of the first game. The two winners played for cash in the final with a maximum of £1,000 to be won. Only the winner took the money home while the loser took home a consolation prize of £100: the winning contestant was given the option of returning on the next show to add to his or her winnings, but if they returned and lost they would lose all but £100 of their winnings. By 1979, a defeated champion lost half the winnings.
Production
From 1980 until 1987, Winner Takes All started with an alternative version of the Yorkshire Television ident where the chevron would spin toward the screen revealing the four contestants who appeared on that week's edition. The final ITV series in 1988 was a Television Techniques production for Yorkshire Television. The Challenge version was recorded at the former TVS studios at Vinters Park in Maidstone, but was produced by Yorkshire Television. During his run as host, Jimmy Tarbuck would at the start of some editions come outcarrying a briefcase containing £1,000 in £1 notes which was the top prize on Winner Takes All. In 1989, Iorworth Hoare was jailed for rape after being identified from a photo he submitted to the show when applying to be a contestant.
Transmissions
ITV era
Series
Series 1: The Series was not fully network, with Granada, HTV and LWT not broadcasting the series. From August LWT: Started broadcasting the series on 22 August 1975.
Series 14: Grampian and Scottish: Started on 20 April, but Scottish Television finished on 7 July 1988, while Grampian completed the series on 15 July 1988; A number of episodes were held back
