Word of the year (Norway)


Årets ord is named by the Language Council of Norway, since 2012 in cooperation with the Norwegian School of Economics.
Choices since 2008 have been finanskrise, svineinfluensa, askefast, rosetog, nave and sakte-TV. In addition, the language council mentions other notable words of the year; since 2012 it has listed 10 words.

Background and methodology

The Language Council of Norway has named Årets ord since 2008. Since 2012, the language council has co-operated with word researcher Gisle Andersen at the Norwegian School of Economics.
The methodology is based on new words that the language council manually pick up in media during the year, evaluation of which new words appear most frequently in electronic media text bases and suggestions from the public. The word of the year does not need to be a completely new word, but must have had an increase in use and a special relevance during the year. The committee also evaluates the language quality, in particular whether the word works well in Norwegian. In addition, the committee considers whether the word is likely to stay in use.

2008

Finanskrise was named word of the year. The word was not new - between 1947 and 1988, the word was used on average 1 to 4 times yearly in Norwegian media according to the search engine Atekst/Retriever. Later the use of the word increased; in 1988, it was used 598 times and in 2007 it was used 218 times. In 2008, the word was used 10,732 times in newspapers, mainly after October.

2009

Svineinfluensa was named word of the year. While the word had been used 17 times in Norwegian media until 23 April 2009, it was used more than 8,500 times during the rest of the year. Pandemi was another notable word of the year. The words tvitre and tvitring, which relate to the use of Twitter, were also mentioned as notable new words, as was snikislamisering.

2010

Askefast was named word of the year. The word refers to people who were unable to travel as planned because of the air travel disruption after the 2010 Eyjafjallajökull eruption. Other mentions as notable words were app, nettbrett and lesebrett.

2011

Rosetog was named word of the year. This referred to marches held in Oslo and other places in Norway following the 2011 terror attacks. Other notable words of the year also related to the terror attacks: kontrajihadisme and ytringsansvar. Other notable words of the year were gjeldskrise and eurokrise referring to the situation in Europe, while smørkrise referred to the Norwegian butter crisis at the end of the year. Jasminrevolusjon also received mention.

2012

Nave was named word of the year. The word refers to living on some kind of pension or welfare from the Norwegian Labour and Welfare Administration, a government agency called NAV in Norwegian. The word is primarily used for youth who stay out of work for some time. The word was in 2012 used among youth themselves, but also among commentators and politicians who expressed worry that young people were abusing the system and not trying hard enough to get a job or start studying. Critics of the choice claimed the word was derogatory and added to stigmatisation of people who receive welfare benefits.
NumberWordTranslationExplanation
1nave to live on welfare from the NAV for a time without really needing it. Mainly used about youth.
2grovkarbocoarse carbohydrateReferring to food
3bankunionbank unionProposal to create a bank union in the EU.
4strøymeteneste/strømmetjenestestreaming
5smartskule/smartskolesmart schoolSchools which make wide use of high-tech solutions
6monsterløn/monsterlønnmonster wageExcessive wages for CEOs etc.
7halehelttail heroFamous persons who get their picture on the tails of Norwegian airplanes
8grexitgrexitGreece withdrawal from the eurozone
9glanekøstaring queuePeople stopping to stare at a car accident etc.
10karbonskocarbon shoesIntroduced in crosscountry skiing. Lighter and stiffer than ordinary shoes

2013

Sakte-TV was named word of the year. The word refers to a series of popular NRK live "marathon" coverage of events like railtrips and cruises, starting with Bergensbanenminutt for minutt in 2009, continued with Hurtigruten – minutt for minutt and National Firewood Night as well as National Knitting Night in 2013. The high ratings for NRK's live broadcast from the World Chess Championship 2013 have also been seen as part of the slow-TV trend. The word and concept have been picked up internationally and it was named 2013 Best New Format by Television Business International.
NumberWordTranslationExplanation
1sakte-TVslow-TVLive "marathon" television coverage of an event
2rekkeviddeangstrange anxietyFear that a battery electric vehicle does not have enough range to arrive at its destination
3gråblogggrey blogBlogs about the ordinary and grey sides of life
4bitcoinbitcoin-
5blå-blåblue-blueGovernment coalition between the Conservative Party and the Progress Party.
6betalingsmurpaywallReflecting an increasing number of Norwegian newspapers that use paywalls
7avfølgeunfollow-
8karbonboblecarbon bubbleThe idea that economic growth based on carbon dioxide can not go on forever.
9netthatnet hateHarassment and hateful commentary on internet
10revelydfox noiseInfluenced by the Ylvis song "What does the Fox say"?

2014

Fremmedkriger, meaning foreign fighter, was named word of the year. The choice reflected much focus in the Norwegian society on Norwegians who fight in the Syrian Civil war and related conflicts, mostly for ISIL. The word was used in Norwegian media for the first time in 2010 by terror expert Brynjar Lia who had the word from fellow terror expert Thomas Hegghammer.