World's Finest Chocolate


World's Finest Chocolate is a chocolate company based in Chicago, Illinois.
The company has sold more than 5 billion chocolate bars, their best-known product. They manufacture chocolate "from bean to bar", and source cocoa beans from their own cocoa farm in St. Lucia. They also own Queen Anne, a brand of cordial cherries.
The core of the company's business is bulk sales for school fundraisers and corporate gifts, and it is one of the largest suppliers of this market segment.
The characterization as "world's finest" is puffery, that is, the company's own unverified opinion, and has been characterized as "patently unethical".

History

The company was founded by Edmond Opler Sr. in around 1939 under the name Cook Chocolate Company. He started the division that produced chocolate bars for fundraising in 1949, and called it "World's Finest Chocolate". In 1972, the company's name was changed to "World's Finest Chocolate". Opler's son, Edmond Jr., has run the company since Edmond Sr. retired in 1988.