Xavier Di Petta


Xavier Di Petta is an Australian Music Producer, Internet Entrepreneur, and a creator of EarthPix and HistoryInPics. Di Petta has been featured in The Times' 'Top 25 Under 20' and 'The 15 Smartest Teens on the Planet'. Di Petta has amassed followings that exceed 100 million across various social networks. Di Petta is currently a Partner at MedSpa Advertising in Beverly Hills, CA, the fastest growing ad agency in North America for medical aesthetic clinics.

Early life

Di Petta was born and raised in Shepparton, Victoria, a small Australian town two hours north of Melbourne. At six, he represented Australia in the Nintendo World Championships. Di Petta attended the University of Southern California, where he was a member of Society53.

Career

In 2009, Di Petta "found email addresses for YouTube staffers in a lawsuit document and contacted them directly about a new program that allowed him to make money from his videos."
In 2012, Di Petta created Fitspiration, designed to help users keep motivated about fitness. The application was the number-one fitness application in the United States, Australia and New Zealand, among others. Di Petta's firm, Swift Fox Labs, works with brands such as NBC, GE and Nike. In July 2013, Di Petta created @EarthPix and @HistoryInPics on Twitter with Kyle Cameron.
As of September 2016, the accounts have 1.91M and 3.48M followers, respectively. @EarthPix on Instagram has over 14M followers and is ranked the 113th Most Followed Instagram account.
At 17, Di Petta co-founded Social Trends Media; focusing on business development and partnerships. Social Trends Media earned $800,000 in sales in December 2013.
In May 2014, Di Petta was featured in a Special Interest Paper by the City of London on 'Cultural Innovation and Entrepreneurship in London'
In October 2014, Di Petta joined the Advisory Board of the National Women's History Museum, along with Gloria Steinem and Jenna Bush.
Di Petta has curated for Condé Nast, including GQ and LOVE. In December 2014, All Day Media raised $2,000,000 from investors including Upfront Ventures, 500 Startups and Daher Capital.
Di Petta was a speaker at TEDxTeen NYC in May 2015. Di Petta worked with WWF and W+K to launch their #EndangeredEmoji Campaign.