Yogurtland is an American international franchise chain of frozen yogurt restaurants headquartered in Irvine, California, United States. Yogurtland provides self-serve soft-serve frozen yogurt with active cultures. Yogurtland has stores in twenty states in the United States and also several other countries. In 2009, it had a revenue of $42 million. In 2013, it had a revenue of $132 million. Each store costs from $385,000 to $435,200. The yogurt chain is popular partly due to its self-serve format, and because it is relatively inexpensive compared to other yogurt businesses such as Pinkberry.
History
Yogurtland was founded in February 2006 by Phillip Chang, who is also the chain's CEO and president. The first Yogurtland location was in Fullerton, California. In December 2014, there were over 300 locations in the United States, Venezuela, Australia, Guam, UAE and Thailand. On January 28, 2014, Yogurtland opened its first store in the Middle East at Dubai Mall in Dubai, UAE. Yogurtland entered into Sultanate of Oman on February 10, 2018 at Muscat City Centre. Yogurtland has been expanded via franchising. On November 9, 2019, Yogurtland opened its first store in Indonesia at Lippo Mall Puri in West Jakarta. Yogurtland has a reward system based on the number of ounces a customer buys. The tiers are green, raspberry, and platinum. The reward system gives customers free ounces for every amount they buy, birthday rewards, and unlimited cups. In July 2011, Yogurtland partnered with Sanrio, the company that created Hello Kitty. According to the St. Louis Post-Dispatch, merchandise such as key chains and T-shirts with Hello Kitty and other Sanrio characters—My Melody, Keroppi, and Chococat—were sold in Yogurtland stores during August. The characters were also imprinted on Yogurtland's collectible cups and biodegradable spoons. In 2016, Yogurtland partnered with Kung Fu Panda and Candy Crush. It distributed collectible spoons of the different characters or icons to be released weekly and released exclusive flavors related to the partnership.
Products
At any time, Yogurtland stores have up to 16 flavors of soft-serve frozen yogurt. Customers may mix and combine flavors in their cups by pulling on spigots that control the yogurt containers. Generally, one flavor is dairy-free and one flavor is sugar-free. The machine that dispenses these flavors is always the same one in each store. Additionally, 33 toppings, including chocolate bits, Oreo, fresh-cut fruits, nuts, and syrups are available. At any given time, there are many low-fat and non-fat flavors available. Each location tries to provide at least one tart flavor, as well as one dairy-free flavor, which is popular for people who are lactose intolerant. Also, some flavors are even gluten-free. Products are sold for 30-49 cents per ounce. In Hawaii and Alaska, the products are sold at 42 cents and 45 cents per ounce, respectively. Their current slogan, "get real," refers to the real milk and fresh-cut fruit that is used in making the yogurt, and real toppings.
