Yoola


Yoola is a U.S.-based entertainment company and a global YouTube multi-channel network  that works with creators and brands to develop, distribute, license, promote, and monetize content and products.
The Yoola network generates over 10 billion monthly views, has more than 1.5 billion subscribers, and manages 300 YouTube creators and channels with more than 1 million subscribers each.

History

Yoola was founded in 2012 by Russian expatriates Artyom Geller, Michael Shaposhnikov, Alexander Shaposhnikov, and Ilan Troyanovsky, originally focused on creating a single content channel focused on fashion and lifestyle. After gaining viewership, Yoola shifted to become an MCN, working with and managing various other content channels.
Yoola’s CEO, Eyal Baumel, was previously co-founder of Bites.tv, a voting-based participation platform that served more than 1 billion questions; created by Fox Sports, Miami Heat, American Music Awards, Billboard Music Awards, Linkin Park, and VegasInsider, as well as influencers such as Justin Bieber, Usher, and Ariana Grande via the Bkstg app, and international TV shows like Master Chef and Big Brother.
In 2018, former YouTube senior strategist and partnerships manager Anna Gradil joined the company as COO.
Yoola has offices in Los Angeles, Beijing, Haifa, Kiev, St. Petersburg and Moscow.

Distribution

Yoola works with content creators and rights holders to develop, manage, produce and distribute multi-channel content.
As a distribution platform,Yoola focuses on globalization of content by partnering with creators to penetrate emerging markets. With teams in Moscow and Beijing and through partnerships with local platforms, networks, influencers and brands, Yoola localizes, manages, promotes, and monetizes content across local leading social and video networks such as Sina Weibo, Tencent, Youku Tudou, Toutiao, Miapoi, Kuaishou, Bilibili, Meipai, Ok.ru and VK.