You Will


"You Will" was an AT&T marketing campaign that launched in 1993, consisting of commercials directed by David Fincher. Each ad presented a futuristic scenario beginning with "Have you ever…" and ending with "…you will. And the company that will bring it to you: AT&T."
The ads were narrated by Tom Selleck.
The creative team that created the ad campaign at N.W. Ayer & Partners were Copy Supervisor Gordon Hasse, Art Supervisor Nick Scordato and Producer Gaston Braun.
One of the first web banner ads ever sold was part of an AT&T campaign that ran on HotWired starting October 27, 1994, asking "Have you ever clicked your mouse right HERE? You Will".
In 2016, technology writer Timothy B. Lee commented that "overall, the ads were remarkably accurate in predicting the cutting-edge technologies of the coming decades. But the ads were mostly wrong about one thing: the company that brought these technologies to the world was not AT&T", except for AT&T provided some of the world's communication infrastructure.

Innovations

The proposed innovations included: