Young Apprentice

History

Format

Series 1 (2010)

Candidates

Performance Chart

Episode summary

Week One

• Original Air date: 12 May 2010
• Instinct: Jordan, Adam, Arjun, Rhys and Tim.
• Revolution: Hibah, Emma, Hannah, Kirsty and Zoe.
• Task: Sell £500 of cheese to consumers from a London market. Most profit made, wins.
• Task Review: Revolution decided to set up their pitch in Covent Garden, but opted to identify and price their cheese before going to the market, arriving later than planned. Although the team had some issues with Zoe, they soon sold hard after acquiring sales quickly. Meanwhile, Instinct decided to sell their cheese from Whitecross Street Market, but were plagued with issues. Despite arriving early to set up, they spent far longer identifying and pricing their cheese, and thus made little sales. While Tim created ready-made lunches with some of their cheese, which proved popular, only a small number were made, leaving the team to sell the rest of their stock in bulk, at massively reduced prices. This in effect, ruined any chance of them winning.
• Result: Revolution made a profit of £143.88, while Instinct made a loss of £210.01.
• Winner: Revolution, by £353.89
• Reward: Dinner at Tom Aikens' restaurant.
• Brought into the boardroom: Jordan, Tim and Rhys.
• Fired: Jordan, with regret - For being unable to control his team, and for making very little sales.
• Notes:
• * While Zoe was criticised over her personality and for hogging most of the sales, the rest of Revolution had to grudgingly admit that she deserved the most credit for the team's win. By contrast, while the team liked Hibah, there was a feeling she lacked the authority needed for her to have been their project manager.
• * Although not fired, Tim came under fire for blaming the weather for his inability to prepare more lunchboxes, an excuse that Lord Sugar deamed as "Pathetic". He also pointed out that other market stalls are capable of doing their work regardless of the weather they face.
• * While Rhys faced strong criticism for choosing Whitecross Market for his team's stall, Karren defended him by pointing out that his reasons for the location had been valid, and that mainly Jordan and Tim were more at fault for not properly exploiting during the task.

  Week Two

• Original Air date: 19 May 2010
• Instinct: Hannah, Arjun, Rhys and Tim.
• Revolution: Adam, Emma, Hibah, Kirsty and Zoe.
• Task: Design a new, innovate camping product, and pitch it to three major retailers. Most orders received, wins.
• Task Review: Revolution decided to create a multi-purpose storage unit/games table made from cardboard called "Flex N Store", with the idea being formed from a combination of suggestions during their brainstorming. Although Zoe provided an excellent pitch for the product, the retailers heavily criticised it for not having a unique selling point and for being so flimsy that it fell apart after the first few uses. Meanwhile, Instinct decided to create a sledge on detachable wheels called "Slide Stuff", which they aimed at selling to festival-goers. While their prototype was very small and thus was criticised by the retailers for appearing to be unsuitable for the amount it would carry, Arjun's pitches helped the team to secure orders, granting them victory.
• Result: Revolution received no orders, while Instinct received 3,100 orders.
• Winner: Instinct, by 3,100 orders.
• Reward: Exploration of a treetop walkway across Kew Gardens, followed by a private fireworks display.
• Brought into the boardroom: Adam, Hibah and Zoe.
• Fired: Hibah, with regret - For pushing the team to go for her games table idea, and for having a personality that did not suit the nature of business.
• Notes:
• * For this task, Lord Sugar asked both teams to pick their PM, before having Adam lead Revolution and Hannah leading Instinct.
• * Although Instict won the task, Tim faced criticism for backing out of doing the pitches and leaving Arjun to do all of them, while Hannah was criticised for listening to Tim's ideas and alienating the other two members of the team.
• * This was the first occurrence where there were zero orders, leading to an outright win for the other team.
• * Although Emma was not brought back, Nick felt that she should have, due to having suggested that Revolution's product was made out of cupboard, which was deemed one of the biggest flaws in its design as a result.

  Week Three

• Original Air date: 26 May 2010
• Instinct: Rhys, Hannah, Kirsty and Tim.
• Revolution: Zoe, Adam, Arjun and Emma.
• Task: Ice, decorate and sell cupcakes in London's Selfridges. Most profit made, wins.
• Task Review: Revolution decided to use an "I heart..." theme for their cupcakes. Despite taking a long time to deliver their cupcakes to their prime location in the department store due in part to Adam struggling in their designated kitchen space, the team managed to sell well. Meanwhile, Instinct opted on offering cupcakes that focused on a fashion theme, and came with personalized message. However, the team suffered problems throughout the task, primarily due to a lack of leadership from Rhys, leaving Kirsty to handle most of the team's decisions herself. Although the team sold hard, it could do nothing to avoid them losing the task.
• Left : Adam - Due to suffering from illness throughout the task and being unable to continue in the process.
• Result: Revolution made a profit of £15.15, while Instinct made a loss of £89.74.
• Winner: Revolution, by £104.89
• Reward: Afternoon tea with the entrepreneur Sir Richard Branson.
• Brought into the boardroom: Rhys, Tim and Hannah.
• Fired: Rhys - For losing control of the team, and for theme that had no relevance with cupcakes.
• Notes:
• * For this task, Lord Sugar had Arjun move over to Revolution and Kirsty move over to Instinct.
• * Although Revolution won, they were criticised in the boardroom over the price for their personalised cupcakes, with it pointed out that they should have charged more during the task.
• * While Lord Sugar recognized that Adam hadn't been feeling too good on the task, during the first day, Zoe remarked how she wouldn't accept illness as an excuse for not working, not being fully aware of how unwell her teammate was.
• * As Tim took a backseat on all tasks, Lord Sugar initially intended to fire him for this, but changed his mind and instead appointed him to be the PM on the next task, after Tim promised to take on the role regardless of what that task would be.

  Week Four

• Original Air date: 2 June 2010
• Instinct: Tim, Hannah and Kirsty.
• Revolution: Emma, Arjun and Zoe.
• Task: Negotiate with six artists, and then select the artwork of two to sell at an exhibition. Most sales made, wins.
• Task Review: Revolution opted to sell artwork from Tom Lewis and Mark Melvin for their exhibition on Pall Mall. Despite a slow start, including inviting buyers on the start of the second day, while also failing to negotiate well on discounts with their chosen artists, the team performed well and sold twelve pieces. Meanwhile, Instinct opted to sell artwork from Sarah Kate Wilson for their exhibition on Brick Lane, choosing Andy Taylor Smith as their second artist after losing out on acquiring Lewis themselves. The team struggled during the second day of the task, as they failed to have their exhibition ready on time and so were forced to delay its opening, while sales were slow, with the more expensive artwork not selling, leading them to only sell five pieces. These issues effectively cost them greatly.
• Result: Revolution made sales of £6,005, while Instinct made sales of £2247.30
• Winner: Revolution, by £3,757.70
• Reward: A visit to tailor Timothy Everest, and have personalised outfits made.
• Brought into the boardroom: Tim, Hannah and Kirsty.
• Fired: Hannah - For having shown no particular quality on any of the tasks, despite her notable qualifications.
• Notes:
• * In the boardroom, it was revealed that Tom Lewis had actually felt his art would sell better on Brick Lane, but chose Revolution because of how Kirsty had handled the meeting with him. Not only was she sent alone by Tim to conduct the negotiations, she also failed to charm him and paid little attention to his artwork, instead focusing entirely on figures. Lord Sugar remarked that the team's loss was purely down to losing Lewis and that Kirsty held responsibility for this.
• * Although Zoe was commended for her efforts in securing Lewis, including impressing him with her knowledge of the art world, her teammates criticized her for hogging most of the sales and making them nervous to do sales with potential buyers as a result.

  Week Five

• Original Air date: 9 June 2010
• Instinct: Kirsty and Tim.
• Revolution: Arjun, Emma and Zoe.
• Task: Visit Amsterdam and select two products from designers, then return to the UK and pitch them to two major retailers, as well as smaller stores. Most sales made, wins.
• Task Review: Revolution opted to sell baby comforters that could be shaped into animals, and candle lamps with cutlery sets. Although the team failed to get orders from one of the retailers, due to their presentation of their pitch, the other retailer gave them a reasonable order, with the small stores giving them a decent amount of sales. Meanwhile, Instinct opted to sell two different types of bikes and dog transportation accessories, though failed to achieve orders from a retailer, due to them being unsuitable for them. However, their sales to the smaller stores were far better, with the other retailer giving them a massive order, effectively winning them the task.
• Result: Revolution made sales of £10,171.45, while Instinct made sales of £39,785.09.
• Winner: Instinct, by £29,613.64
• Reward: None - Instinct were sent home to prepare for the final.
• Brought into the boardroom: Arjun, Zoe and Emma.
• Fired: Emma, with regret - For being rude to the designers of the products, and for being less impressive than Arjun and Zoe throughout the process.
• Notes:
• * As both teams had expressed that they wanted the bikes and that the other's first choice was their back-up - Revolution's was the candle lamps; Instinct's was the comforters - both had to negotiate on the matter during the second day, before eventually settling on the choices they sold in the task. While Emma felt that Arjun's negotiations on this matter had been poor for not including her or Zoe, Nick questioned why Instinct had relinquished the candle lamps, when it had come from a brand name already being sold by one of the retailers.
• * Lord Sugar was notably critical of Revolution's second pitch, pointing out that their presentation was ruined by them bringing their products to it in a plastic bag, remarking that it made them look as if they had "stumbled out of the tip". He also questioned why Arjun had led the pitch, which had received poor feedback compared to the first pitch which Zoe had led, and suspected he did so to stand a chance in the boardroom, though Arjun disagreed, claiming he wanted a chance to prove that he could pitch.
• * During the task, Emma remained mostly critical of the products that each designer showed off, to the point that Karren remarked on how surprised that the designers hadn't left their pitches "screaming and in tears". In the boardroom, Emma claimed her abrupt approach was mainly to get information from the designers, but Karren pointed out that the way she handled this meant that she failed to negotiate on prices and acquire marketing details, which hurt the team in their pitches.
• * Instinct's win of £39,785.09 was a considerable record at the time, beating the victories of the candidates on the main series, before it was overshadowed by the victory during the seventh series of The Apprentice.

  Week Six: The Final

• Original Air date: 10 June 2010
• Finalists: Kirsty and Zoe, Arjun and Tim
• * Kirsty and Zoe's team: Hannah, Hibah and Jordan.
• * Arjun and Tim's team: Adam, Emma and Rhys.
• Task: Develop a new brand of bottled water, create an advertising campaign for it, and then present both to a group of industry professionals. Best product, wins.
• Task Review: Kirsty and Zoe's team decided to create a brand called "Drip Drop", aimed at the teenage market and consisting of ozonated water. While the team performed well and provided a good advert, the experts raised questions over the health aspect of the ozonated water and on the design of their label. Meanwhile, Arjun and Tim's team decided to create a brand called "A Bottle Of Water", aimed at people in their twenties and consisting of spring water. Although their performance was good, they had minor issues with designing a logo for their label and with some actors for their advert, but received positive feedback on their presentation.
• Task Winners: Arjun and Tim - For a strong product, advert and presentation.
• Fired: Zoe and Kirsty - For their choice of ozonated water, and their poor choice of design on the label, along with the following reasons:
• * Zoe - For being the most accountable for the loss due to having been behind most of the team's ideas, and for her abrasive attitude.
• * Kirsty - For taking a backseat in the whole task, and questionable track record in the process.
• Final Boardroom: Left with Arjun and Tim, Lord Sugar contemplated on who had done better, and eventually made his decision based on his views of the final two:
• * Runner-up: Tim - For his weak performance in the first half of the process, despite improving himself in later tasks.
• * Hired: Arjun - For his very impressive track record throughout the process.
• Notes:
• * During the second day, Kirsty had difficulty with their brand's label, as the name couldn't be seen on the bottle during their advert, meaning she had to squeeze the bottle for it to be visible in the closing shot. Meanwhile, the rest of the team failed to have the label's design with them for the artists doing their presentation site's graffiti wall, meaning they had to leave a basic design for them on note sheet as a result.
• * Despite Arjun and Tim winning the task, both were criticized for the high margin of 150% they had given as an answer to a retailer's question during their presentation. This was considered to have been naive, as they had not factored in the cost of broadcasting their television advertisement when they gave their answer.

  Series 2 (2011)

Candidates

Performance Chart

Episode summary

Week One: Frozen Treats

• Original Air date: 24 October 2011
• Atomic: Harry H., Ben, Harry M., James, Lewis and Mahamed.
• Kinetic: Hayley, Gbemi, Hannah, Haya, Lizzie and Zara.
• Task: Sell frozen treats at a location of the team's choosing. The team that makes the most profit wins.
• Result: The candidates were separated into teams by gender, with the boys choosing to call themselves "Atomic" and the girls calling themselves "Kinetic." Atomic went with a "Pirate" theme and were well organised during their production process thanks to Harry M.'s work on figures, and despite a slow start, they managed to sell all 601 of ice cream at Southend-on-Sea. By comparison, Kinetic, who went with a "Treat and Trim" theme, were severely disorganised while producing their ice cream and as Hayley, Lizzie and Hannah struggled with their figures, they had to throw away 40% of their mixture when the purchasing sub-team were unable to supply enough fruit, resulting in only 501 out of 801 being made. However, their location of Chessington World of Adventures proved to be a very good one, and despite not selling all of their ice cream, their more daring price strategy paid off, with Kinetic winning with a profit of £708.34, compared to Atomic's £559.25.
• Winner: Kinetic - by £149.09.
• Reward: Zorbing.
• Brought into the boardroom: Harry H., James, and Mahamed.
• Fired: Mahamed - For his aggressive manner, and for making numerous false claims about what he contributed to the task.
• Notes:
• * This was the first occasion since Series 5 of the adult edition that the losing project manager was not fired in Week 1, and only the second time overall that a male project manager was not fired after losing the first task.
• * Upon hearing Kinetic's production mayhem, Lord Sugar described it as "Forget Ben and Jerry, this is more Tom and Jerry" and when the results were revealed, he declared he was almost sorry for the boys.
• * It was noted that had it not been for a mix-up where Kinetic's sub-team did not realize they had two extra tubs and had to resort to selling it for 20p a scoop, Kinetic could have potentially made more than twice as much profit as Atomic.
• * Despite Kinetic's victory, their selling strategies were criticised by Lord Sugar, Nick and the public, including charging extra for cones and adding additional toppings to ice creams without asking customers. Sugar also felt that while Hayley had done a reasonably good job as project manager, Zara and Haya were most deserving of the credit for the team's victory, due to their pricing strategy and strong sales figures.
• * While Lord Sugar felt that Harry H.'s leadership had been questionable and that James made a severe error with the pricing, Mahamed sealed his fate by claiming that he was the best salesperson on the team, when in fact he sold less than half of what anyone else on the team did, and that he was wholly responsible for the "Pirate" theme which Atomic used to promote their ice cream. After Mahamed's firing, Lord Sugar warned James about his brash and cocky behaviour, telling him to "watch it" in later tasks.

  Week Two: Parent and Baby

• Original Air date: 31 October 2011
• Atomic: Lewis, Ben, Harry M., Harry H. and James.
• Kinetic: Gbemi, Hannah, Haya, Hayley, Lizzie and Zara.
• Task: To create a product for the baby and parents market. The team that receives the most orders win.
• Result: Atomic, led by Lewis, created a hippo-shaped container for bottles, calling it "Harris the Hippo", while Kinetic, under Gbemi's leadership, created a cushion for supporting young babies, calling it "Comfy Curve". Both leaders gave poor pitches to two of the three major retailers that Lord Sugar had arranged appointments with, and gave the last pitch to someone else. In the end, Atomic received 5,200 orders from two retailers, but although Kinetic only received orders from one retailer, they won with 7,500 orders.
• Winner: Kinetic - by 2,300 orders.
• Reward: Break Dancing lesson from Diversity.
• Brought into the boardroom: Lewis, Harry M., and Ben.
• Fired: Ben, with regret - For his sub-par contribution on both tasks, and for his somewhat passive nature.
• Notes:
• * Despite Kinetic's win, Lord Sugar noted Gbemi's poor leadership and pitching, and held Haya's pitch as what ultimately gave Kinetic the win. Kinetic's pitch board also received criticism for its illogical imagery.
• * It was worth noting during the internal review that Ben claimed he tried to contribute as much as possible during the task, but ultimately it was felt Ben had only done minor tasks and hadn't technically contributed anything during both weeks and this resulted in his dismissal
• * In the final boardroom, Lewis actually admitted that Lord Sugar would be justified in firing him. However, Sugar admired the fact that Lewis had been willing to take risks and put himself in the forefront of the task, and this ultimately saved him from being fired, however if the show operated in the same manner as the US version of the show, this confession would have resulted in dismissal.
• * Although Harry M. was not in any serious danger of being fired, as Lewis brought him back into the boardroom for solely personal reasons, Lord Sugar warned Harry M. if he couldn't get along with the other candidates, he too would be fired.

  Week Three: Floristry Business

• Original Air date: 7 November 2011
• Atomic: Hannah, Gbemi, Harry M., Lewis and Zara.
• Kinetic: Lizzie, Harry H., Haya, Hayley and James.
• Task: To set up their own floristry business, sell to the public, and pitch to clients laid on by Lord Sugar. The team that makes the most profit wins.
• Result: Atomic pitched to theatre and salon clients, but Zara blew negotiations with the hotel by increasing the price Hannah told her to offer, meaning that although Kinetic made a deal with the hotel, they had to reduce prices even further after the hotel were unhappy with the arrangements provided. Atomic chose to pursue a 2x profit margin on their flowers, while Kinetic went for a 3x margin. Despite Atomic getting two business deals and a separate £150 sale by Harry M., helping them to a profit of £450.96, Kinetic's higher margins helped them make a profit of £463.52.
• Winner: Kinetic - by £12.56.
• Reward: A chocolate dinner at Picadilly.
• Brought into the boardroom: Hannah, Zara, and Harry M..
• Fired: Hannah, with regret - For bringing Zara and Harry M. back into the boardroom instead of Lewis and/or Gbemi. Despite generally positive comments about her leadership, Lord Sugar considered this a fatal mistake on Hannah's part.
• Notes:
• * During the task briefing, Lord Sugar changed the teams, moving Harry H. and James to Kinetic, and Gbemi, Hannah and Zara to Atomic. Lizzie and Hannah were appointed project managers by Lord Sugar.
• * Despite Kinetic's win, Harry H. and James were strongly criticised for failing to secure 2/3 clients Lord Sugar had arranged for them. In particular, James received heavy criticism after using the bizarre term "rainforest-eek" to describe one of the plants he was pitching, and was further mocked after claiming he was "not good with numbers" as an excuse for not getting involved in pricing, despite his economic background. During the treat, it was strongly implied had Kinetic lost, either Harry H. or James would've been fired.
• * Lord Sugar told Lewis and Gbemi they had been lucky to escape the boardroom, and that had either one of them been brought back instead of Harry M. or Zara they would have been fired over Hannah, as Lewis sold the smallest number of flowers on either team and contributed little to the task overall, whilst Gbemi was responsible for the team's overly conservative pricing. Lord Sugar saw no reason to fire Zara as she secured two of the three business deals and sold the most flowers, and despite his continued failure to get on with his teammates, Harry M.'s salesmanship allowed him to continue the process, leaving a defenseless Hannah out of luck.
• * Lewis was very upset and stormed off when Zara and Harry M. returned to the house, although it was unknown if this was due to the departure of Hannah or the return of Harry M..
• * At the time, this was the earliest occasion in any series that the eventual winner had been brought into the boardroom In Series 8, this record was equalled by Ricky Martin, who was also in the final boardroom in Week 3.

  Week Four: The Over 50s Market

• Original Air date: 14 November 2011
• Atomic: Haya, Harry M., Hayley and Lewis.
• Kinetic: James, Gbemi, Harry H., Lizzie and Zara.
• Task: Pick two gadgets and sell them at an over-50s exhibition. The team that makes the most sales wins.
• Result: Both teams wanted a designer shopping trolley, but Kinetic won it after Lewis unwittingly sabotaged Atomic's pitch by asking irrelevant questions and behaving in an unprofessional manner. Kinetic therefore got the trolley and a handheld vacuum cleaner, while Atomic chose a pie making machine and a bird house with a built-in camera. Both teams struggled to sell in the first half of the day, and had to resort to cutting prices as the day went on. The standout performers were Harry H. and Lizzie on Kinetic, who overcame their lack of a discount with very effective product demonstrations of the vacuum cleaner, and Harry M. on Atomic, who single-handedly made almost half of his team's revenue by selling five bird boxes at the end of the day. Kinetic won out with a profit of £1,138.77, largely due to Harry H. and Lizzie's work with the vacuum cleaners, while Atomic suffered their fourth successive defeat, raising just £847.42.
• Winner: Kinetic - by £291.35.
• Reward: Watching Magic tricks from Dynamo trapped in their own bubble in the London Eye.
• Brought into the boardroom: Haya, Hayley, and Lewis.
• Fired: Lewis - For his lack of pitching skill, poor salesmanship, and his generally weak track record throughout the competition.
• Notes:
• * During the task briefing, Lord Sugar moved Gbemi and Zara to Kinetic, and Haya and Hayley to Atomic.
• * Despite being credited for securing the trolley for Kinetic, Zara faced criticism in the boardroom for being the only person on either team who failed to sell anything. She would have most likely been fired had Kinetic lost.
• * Although Haya attempted to pin much of the blame on Harry M. for making a bad recommendation with the bird box, she decided to bring back Lewis for his mistakes during the trolley pitch and Hayley for being the least effective salesperson in the task, which Lord Sugar agreed was the correct decision.
• * Haya was considered the person most at fault for the failure of the task, due to her insistence on selling the pie maker along with her failure to control Lewis. She was ultimately saved by her generally impressive track record throughout the competition.
• * Haya's loss as Project Manager made this the only occasion in the series that she was on a losing team. Lizzie was now the only person who had been on the winning team in every task, while Harry M. was still without a victory, as was Lewis prior to his firing.
• * While Hayley was not in any serious danger of being fired, Lord Sugar warned her that she had slipped into the background since winning as project manager on the first task, and that she needed to step up her game.

  Week Five: Deodorant

• Original Air date: 21 November 2011
• Atomic: Zara, Harry H., Haya and Hayley.
• Kinetic: Harry M., Gbemi, James and Lizzie.
• Task: Create a new deodorant, can and television advert, pitching to clients laid on by Lord Sugar. Lord Sugar chooses the winning team.
• Result: Zara was initially weak as a leader and let her teammates dictate the ideas for their campaign, but finally took control when it came to creating the advert. By contrast, Harry M. was much more autocratic and did not pay much attention to the advice his teammates were giving him, which eventually led to Gbemi and Lizzie deciding to return the favour and not pay attention to his ideas on the can design. Lord Sugar said that this was the closest decision in any of the advertising tasks since the UK Apprentice began, but ultimately gave Atomic their first win based on the fact that Kinetic's advert and can design were both badly made and did not stand out.
• Winner: Atomic.
• Reward: Stunt flying at Lord Sugar's airfield.
• Brought into the boardroom: Harry M., Gbemi, and James.
• Fired: Gbemi - For her poor job designing the can, her insubordination toward Harry M. and for her generally aggressive attitude.
• Notes:
• * During the task briefing, Lord Sugar moved Harry M. to Kinetic, and Harry H. and Zara to Atomic.
• * Although Lizzie did help Gbemi design the can, Harry M. did not bring her back due to her enthusiasm and strong presentation skills during the pitch.
• * Lord Sugar considered firing Harry M. for his poor leadership, but he was ultimately saved by his professional salesmanship. Likewise, James also got into trouble for his negativity toward Harry M., but survived by his victory as project manager the previous week, and the fact that Sugar felt Gbemi was more at fault for her attitude.
• * Harry M.'s loss here meant that he had lost five tasks in a row, including a loss as a project manager, hence making him a joint Apprentice UK record holder with Vincent Disneur from Series 7.
• * This was Harry M.'s first occasion working with Lizzie, making him the first candidate on Young Apprentice to work with every other candidate from his series on a team at least once. At the time, only one candidate on the adult version - Jim Eastwood in Series 7 - had achieved this. Since this series, this has happened four times more, with Steven Cole in Young Apprentice Series 3, Leah Totton in Series 9 and two candidates from Series 11: Vana Koutsomitis and Elle Stevenson.
• * This was Lizzie's first occasion on a losing team, though she did remain the only candidate not to have been brought back into the final boardroom so far.

  Week Six: Discount Buying

• Original Air date: 28 November 2011
• Atomic: Lizzie, Harry M., Hayley and Zara.
• Kinetic: Haya, Harry H. and James.
• Task: Both teams are given ten hours to find ten items for ten waxworks. The team that spends the least amount of money wins.
• Result: Kinetic immediately left Tussauds, but initially suffered a lack of organization, with Haya not setting a specific list of who should buy what, which nearly resulted in the team buying two three-piece suits for Tussauds' Justin Bieber waxwork. However, the team generally negotiated well, with James in particular being a stand-out. One item which caused the team trouble was a Dashiki, which they spent the day fruitlessly searching for, with Harry H. being mistakenly told it was an Arabic garment instead of an African one. Despite being initially more organized, Atomic's sub-team, Zara and Hayley, wasted time travelling to and from Croydon in order to obtain a pocketwatch which they paid wildly over the odds for, under the mistaken belief that they were required to purchase one made of gold. On top of that, Harry M. led the team on a wild chase to buy the suit, continually asking adult tailors even after repeatedly being told that they would need to ask a children's tailor for a suit in Bieber's dimensions. Lizzie also made a serious mistake by deciding not to negotiate any discount on a set of shoes near the end of the day, resulting in a massive fine, with Lord Sugar noting that they would have actually received less of a fine by just not buying the shoes. Kinetic spent £969.10, while Atomic spent £1,480.87.
• Winner: Kinetic - by £511.77.
• Reward: Being makeovered, then photographed by a professional photographer.
• Brought into the boardroom: Lizzie, Hayley, and Zara.
• Fired: Hayley - For continuing to take a backseat on the tasks despite Lord Sugar warning her two weeks previously, and for raising concerns she was too quiet and polite.
• Notes:
• * During the task briefing, Lord Sugar moved Haya to Kinetic, and Lizzie to Atomic.
• * Harry M. was criticised in the boardroom for his mistakes during the search for the suit, but Lizzie decided to let him go back to the house, feeling he had been the best negotiator.
• * After Lizzie told Lord Sugar who she wanted to bring back, Hayley attempted to persuade Lizzie to bring Harry M. back instead of her because he had lost every single task. Lizzie seriously considered doing this, having implied prior to the boardroom that she didn't particularly want to bring back Hayley despite her weak performance, as the two were close friends, but Lord Sugar interceded and sent Harry M. back to the house before Lizzie could decide anything.
• * When Zara attempted to claim credit for the team's correct identification of the Dashiki through phoning a library, which was actually Harry M.'s idea, and refused to admit fault on her decision to go to Croydon, an annoyed Lord Sugar came close to firing her, but she was saved by her generally very strong track record throughout the competition.
• * Harry M.'s loss here meant that he had lost six tasks in a row, a new record for any series of the UK show. This record was later equaled by three candidates on the adult show: Elle Stevenson from Series 11 and Rebecca Jeffrey and Frances Bishop from Series 12.

  Week Seven: Popcorn

• Original Air date: 5 December 2011
• Atomic: Harry H., Harry M. and Lizzie.
• Kinetic: James, Haya and Zara.
• Task: Lord Sugar arrived at the candidates' house and gave them their task; to produce a brand of popcorn, create two flavours and market them to Odeon Cinemas, the Jet2.com airline, and Morrisons supermarkets. The team with the most order of units win. He then informed the candidates that only two people would advance to the final, meaning that the entire losing team would be fired, along with one person from the winning team.
• Result: After one last team reshuffle, James became the leader of Kinetic, and Harry H. the leader of Atomic. Kinetic created a type of Mediterranean popcorn called "La Popcorn," while Atomic created an American-inspired popcorn called "Empire State Popcorn". Atomic secured 90,000 orders from all three retailers, but although Kinetic only received orders from two retailers, they won with 115,000 orders.
• Winner: Kinetic - by 25,000 orders.
• Fired : Lizzie, Harry H., and Harry M. for creating a brand of popcorn that sold the least, plus the following additional reasons.
• * Harry H. - For shutting Harry M. out of the creative decisions, delivering a poor pitch, and for losing twice as a Project Manager.
• * Lizzie - For agreeing with a brand that was considered more generic than both Harry M.'s and the other team's ideas, despite her brilliant pitching skill.
• * Harry M- For having the worst track record in the show's history, and having no standout skills other than salesmanship.
• Fired : Haya, with regret - For staying in the background during the task.
• Notes:
• * This task marked the highest number of candidates fired in one episode of any series of The Apprentice. It still holds this record to date, as this format was never used again. Haya's firing was also the first time a member of the winning team on "The Apprentice" was fired.
• * This loss made Harry M. the least successful candidate and most surviving in any incarnation of The Apprentice to date, having lost seven consecutive tasks, though Lord Sugar told him he was a very strong candidate and did not deserve to hold such a record.
• * James' victory in both this task and in Week 4 made him the only boy to manage a team successfully in either of the first two series, and the first Young or Junior Apprentice candidate to hold a 2-0 record as project manager. By contrast, Harry H. become the first Young or Junior Apprentice candidate to lose twice as project manager.
• * There was no reward and no final boardroom as such in this episode; all of Atomic were dismissed upon the announcement of the task results, and the selection of the two finalists followed immediately afterwards, though Sugar did query the team about receiving no orders from one of the retailers. Zara was easily selected as the first finalist, as neither James nor Haya felt that she deserved to be fired, and she was deemed to have been a very strong performer on almost every task. Though Lord Sugar indicated that he felt Haya had actually been more consistent overall than James, James's two victories as project manager ended up earning him the other finalists' spot.

  Week Eight: The Final

• Original Air date: 12 December 2011
• Zara's team: Zara, Ben, Gbemi, Harry M., Haya and Mahamed.
• James' team: James, Hannah, Harry H., Hayley, Lewis and Lizzie.
• Task: The two remaining candidates were tasked with designing a new video game, with help from all the candidates from this series.
• Result: Both teams had many suggestions; in Atomic, Lewis came up a seaside-based game where they had to stop seagulls eating food, Hayley came up with a looking-after-horse game, and Lizzie came up with a puzzle game where they had to stare at a room for a few seconds and find what is missing. Atomic were originally going to go for the puzzle game, but James came up with an office-based game, and despite the market research finding that more people would play the puzzle game, James decided to stick with the office game, calling it "Crazy Cabinet". In Kinetic, the team decided to do a game with an animal in it. Haya came up with the character of a pig, which the rest of the team agreed. Along with the pig, they created an evil butcher, calling their game "Piggy Panic". The next day, the teams launched their viral ads in front of Lord Sugar and an audience of gaming experts. Both teams gave both good viral ads and presentations and the experts were impressed. In the boardroom, Lord Sugar thought James's game was better placed for future add-on revenue, though also believed that Zara's game had more merchandising potential.
• Runner-up: James - For not being able to present any specific plan as to what he intended to do with the prize fund on offer, beyond expressing a desire to study economics.
• Hired: Zara - For her outstanding track record throughout the contest, being able to speak up for herself and defend her position remarkably well, and for having a detailed and specific plan about how she intended to expand her business and what she intended to do with the money.
• Notes:
• * Due to Zara's victory, Harry M. was technically on the winning team for the only time this series. In contrast, due to James being the runner up, Lewis was still without a victory.
• * After the episode aired, Lord Sugar indicated on his Twitter feed that he was not entirely happy with the decision to only have a two-person finale. Likely because of this, the following year's series reverted to having four finalists.

  Series 3 (2012)

Candidates

Performance Chart

Episode summary

Week One: Rags to Riches

• Original Air date: 1 November 2012
• Odyssey: Patrick, Andrew, David, Max, Sean and Steven.
• Platinum: Ashleigh, Amy, Alice, Lucy, Maria and Navdeep.
• Task: To sort through discarded clothes and turn them into profit.
• Result: Odyssey got off to a strong start, as team leader Patrick had a lot of experience in the fashion industry. However, as he was the only one on his team to know anything about it, he had to spend a lot of time telling the others what could sell, which left less time for him to lead the team. Patrick also designed a kimono/wetsuit, which drew customers to the stall, but failed to sell. Halfway through the day, Patrick made the decision to leave the shopping centre they were selling at to try their luck selling to retailers. They had little success doing this however, and had to resort to selling all their customized stock to one retailer for £40, losing nearly £100 on the cost of creating them. On the girls' team, Ashleigh led from the front and made firm decisions, but the clothes they chose did not sell as well as on the boys' team. Nonetheless, the sub-team at the shopping centre managed to attract many customers, and eventually the team made a profit of £453.36, while Odyssey made a profit of £330.37.
• Winner: Platinum.
• Reward: A speedboat trip on the Thames.
• Brought into the boardroom: Patrick, David and Max.
• Fired: Max - For selling only £14 out of the team's £501 takings, devoting most of his time to stacking the stall despite fantastic academic qualifications with 11 A* and because Lord Sugar felt he was "meant for better things".
• Notes:
• * Patrick was heavily criticised for not being a strong leader, for wasting time designing a useless kimono/wetsuit and for making the decision to leave the shopping centre where they would have made more money. He was saved from firing because he was the only person in the team who understood the fashion industry at all and because Lord Sugar knew how difficult it was to the lead the first task, but warned that if Patrick appeared in the boardroom again, he may "not be as lenient".
• * Steven sold the best out of the two teams, with over £100 at the shopping centre with Andrew selling second best at the car boot sale.
• * When Patrick and David returned to the house after the task, they received a particularly enthusiastic reaction from the other candidates.
• * In every series of Young Apprentice, the girls' team won the first task.

  Week Two: Cookery Book

• Original Air date: 8 November 2012
• Odyssey: Sean, Andrew, David, Maria and Patrick.
• Platinum: Lucy, Alice, Amy, Ashleigh, Navdeep and Steven.
• Task: To design and create a cookery book, then pitch it to three retailers.
• Result: Maria suggested that Odyssey create a cookbook aimed at professional women; whilst David and Andrew disagreed, everybody else did and despite the idea being badly received by the focus group, Maria persuaded Sean to go with it anyway, as she thought that it was better to have a target market. The resulting book, while produced fairly professionally, was strongly criticised due to the cover not even making clear that it was a cookbook. On Platinum, the team came up with a book called #Where'sMummy?, which was aimed at people leaving home for the first time, and was designed to tie in with Twitter and other forms of social media. Lucy did not get on with the sub-team of Amy, Alice and Ashleigh and frequently argued with them, and when the book was produced, it contained many spelling errors that the clients were not impressed by. However, Navdeep delivered strong pitches for the cookbook, and Platinum secured orders from all three retailers, with a final total of 7,500 orders. On Odyssey, Maria and Andrew fronted the first two pitches, which seemingly went down well with the clients and with the rest of the team. However, Sean made the unusual decision to change the pitchers to Patrick and David for the third pitch, which did not go so well. Odyssey ultimately only got 800 orders, from just one of the retailers.
• Winner: Platinum.
• Reward: A trip to London's only dessert bar.
• Brought into the boardroom: Sean, Maria and David.
• Fired: Sean, with regret - For his poor leadership, making weak-willed decisions and for bringing David back into the boardroom instead of Patrick.
• Notes:
• * This was the first occasion since Series 5 that the losing project manager was fired on the second task. Coincidentally, Sean was fired for exactly the same reason that his Series 5 counterpart Rocky Andrews was; namely presiding over a crushing defeat on a task that he should have been an expert in, and bringing the wrong people back into the boardroom.
• * This was the fourth series in succession that the same team had lost both the first two tasks, an occurrence that prior to Series 7, had only occurred in Series 1.
• * Sean's defeat in this task meant that he had lost one task as Project Manager, making him the joint least successful Project Manager in this series, along with Steven and Alice.
• * Lord Sugar found no reason at all to fire David and felt that whilst Maria doomed the task from the beginning in pushing only her ideas through, accusing Andrew of not listening to all of the focus group and then insisting she was least at fault for the task failing, describing her being in the boardroom as "unfair", he also felt that Sean was more responsible for the failure of the task for allowing Maria to control his decisions instead of sticking his foot down, though it was implied if Sean had brought Patrick into the final boardroom instead of David, he would not have been fired.
• * David is the second person on the UK series of The Apprentice to be in the final boardroom in both the first two weeks. The only other person this has happened to is Leon Doyle in Series 7.
• * Unusually, this episode contained no clips of Karren and Nick commenting on camera about the teams' progress on the task.

  Week Three: Theatre Props

• Original Air date: 15 November 2012
• Odyssey: Andrew, Alice, Maria, Navdeep and Patrick.
• Platinum: Steven, Amy, Ashleigh, David and Lucy.
• Task: To buy a list of ten items for the Coliseum Theatre.
• Result: Platinum got out to an early start, getting some relatively good discounts on their first few items, but things were marred by infighting among the sub-team of David, Amy and Lucy. The team also struggled to find some of the more expensive items on the list, and were late back to the Coliseum. None of the Odyssey members started buying anything until three hours in, with the sub-team of Patrick, Maria and Navdeep spending a further three hours doing research. Their research did pay off however, as they got some significant discounts on the items that they did buy. Ultimately the teams both bought only five of the ten items each. However, Platinum were cost dearly by being late and not buying a second-hand car, the most expensive item on the list and correspondingly the one with the biggest fine. Platinum's total spend was £2,204, and Odyssey's total spend was £2,033.
• Winner: Odyssey.
• Reward: Shopping spree at Hamleys.
• Brought into the boardroom: Steven, David and Amy.
• Fired: Amy, with regret - For her extreme abrasiveness, refusing to take any criticism of her actions, and having been generally unimpressive in the prior tasks.
• Notes:
• * Despite their victory, Lord Sugar was not happy with Odyssey's performance, noting that the fines they received outweighed the amount they had actually spent.
• * Amy viciously attacked Steven and especially David in the boardroom, which ultimately played a large part in Lord Sugar's decision to fire her over the two boys. Karren also noted that she had been arguably the most culpable person in the arguments between the two Platinum sub-teams in the previous task.
• * David became the first person in UK Apprentice history to appear in the boardroom three times in the first three tasks. He is also the only remaining candidate who has not won a task. By contrast, Alice and Navdeep have not lost a task yet.
• * Andrew and Maria frequently argued on the task and in the boardroom. During the treat, they both admitted on camera that they did not get on, but had no qualms about working with one another.
• * Amy's firing made her the only girl in any series of Young Apprentice never to have been a project manager. In Series 1, everyone was a project manager at some point, and in Series 2, the only two candidates who were never project manager were both male.
• * This was Andrew's only win in the series.
• * Steven's defeat in this task meant that he had lost one task as Project Manager, making him the joint least successful Project Manager in this series, along with Sean and Alice.

  Week Four: Afternoon Tea

• Original Air date: 22 November 2012
• Odyssey: Alice, Andrew, Maria, Navdeep and Patrick.
• Platinum: David, Ashleigh, Lucy and Steven.
• Task: Running an afternoon tea business at a stately home.
• Result: Odyssey decided on a 1940s theme at a premium price, while Platinum went with a theme based around Alice in Wonderland and the Mad Hatter's tea party, and much cheaper pricing. Things generally went smoothly on Odyssey, though there was a major argument between Alice and Maria over the pricing, as Alice wanted to offer discounts for senior citizens, while Maria felt everyone should pay full price. They struggled to attract customers as the day went on, and had to resort to slashing prices as the task drew to a close. Despite the price cutting, it only managed to pull in 2 extra customers. On Platinum, David had trouble effectively leading the team, which resulted in Ashleigh making a lot of the decisions: on the second day, their tea service rapidly descended into chaos, with David still struggling to lead the team, and customers failing to be served in a timely manner. However, the service smoothed out as the day progressed and they took over £100 more than Odyssey. Despite their better overall execution of the task, Odyssey spent £100 more money, which proved decisive in the end figures. Odyssey had a profit of £91, and Platinum had a profit of £316, more than 3 times the amount of Odyssey.
• Winner: Platinum.
• Reward: Swimming with sharks.
• Brought into the boardroom: Alice, Maria and Navdeep.
• Fired: Alice, with regret - For failing to control the team's spending, having a confusing theme, and for not staying in touch with the sub-team during the market research.
• Notes:
• * While commended by Lord Sugar for coming up with a creative theme, Karren Brady warned David that he really had Ashleigh and Lucy to thank for the win with Sugar adding that David's team bowed him "right out of trouble", indicating had Platinum lost, David would've been fired.
• * Lord Sugar sharply criticized Odyssey for their unimpressive-looking cakes and sandwiches saying that despite Platinum spending under £70 on their ingredients compared to £160, "their cakes and their ideas leave yours standing"
• * The three girls in the final boardroom got into a heated argument, which caused Lord Sugar to reprimand them on their unprofessional behaviour. Maria in particular was given a heavy warning, with Sugar reminding her that she had previously been warned about her abrasiveness.
• * While Lord Sugar indicated that he thought Andrew should have been brought back into the boardroom instead of Navdeep, since the cakes he baked were deemed to be unimpressive, Navdeep was warned that she had spent too much time in the background, and needed to step up in the following task.
• * This task was David's only win as well as Alice and Navdeep's first loss
• * David's victory in this task means that he had won one task as Project Manager, making him the joint most successful Project Manager this series, along with Navdeep and Maria. By contrast, Alice's defeat meant that she had lost one task as Project Manager, making her the joint least successful Project Manager in this series, along with Sean and Steven.

  Week Five: Kids Club

• Original Air date: 29 November 2012
• Odyssey: Navdeep, Maria, Patrick and Steven.
• Platinum: Ashleigh, Andrew, David and Lucy.
• Task: Create a children's club experience, and sell the rights to a series of holiday providers.
• Result: Ashleigh quickly decided on an idea which involved children using their bodies to paint on a giant canvas. The other members of her team did not consider this innovative and Lucy came up with an alternate idea which would have involved dance routines, an idea that David backed, but Ashleigh bluntly overruled them. Odyssey's idea was based around science lessons which would allow the kids to create things which they could take home, though the team struggled with their financial figures, which led to doubts about whether the experience would be commercially viable. Despite these doubts, Odyssey scored a comprehensive victory, earning £10,950 worth of orders from the three holiday providers, while Platinum's experience only got £470 worth of orders from one provider in a loss that Lord Sugar described as a "complete and utter annihilation".
• Winner: Odyssey.
• Reward: Trip to a top perfumery.
• Brought into the boardroom: Ashleigh, Andrew and David.
• Fired: David, with regret - For not doing a stronger job of backing up Lucy in arguing against the theme, and for his disastrous track record throughout the competition, despite an energetic performance in the presentations.
• Notes:
• * This is the biggest victory in all series of Young Apprentice, with a 23.3:1 ratio difference and in both adult and teenage series, is the second biggest behind Venture's 800,000 to 0 victory in Series 7 of the adult series.
• * Nick Hewer commended David for his role in Platinum's presentation, noting that he added a lot of energy to an initially lifeless demonstration, though this did not save him from being fired.
• * Lord Sugar decided to base his decision primarily on the three boardroom candidates' past records, rather than this task. This immediately saved Ashleigh from being fired, as while Sugar considered her to be the person most at fault for this loss and was concerned that she showed no understanding of why her team failed, he in fact considered her to have the strongest track record of all the candidates thus far. In David's case however, while it was hinted that David didn't particularly deserve to be brought back into the boardroom on all his losses, Lord Sugar added, there was "no smoke without fire" and this statement effectively sealed David's fate.
• * Andrew came dangerously close to being fired, as Sugar felt that he was more of a "ducker and diver" and had been lucky to have avoided the boardroom up to that point.
• * Navdeep's victory in this task means that she had won one task as Project Manager, making her the joint most successful Project Manager this series, along with David and Maria.
• * This task made Ashleigh the fourth candidate in the history of the UK Apprentice franchise to be Project Manager for a second time while there were still people in the competition who had not been Project Manager yet. The previous candidates to do this were Tim Campbell in Series 1, Claire Young in Series 4 and Zoe Beresford in Series 7.
• * Lucy is now the sole remaining candidate not to have been in the final boardroom after any of the tasks.
• * This task was Steven's first occasion working with Maria, making him the third candidate in the history of the UK Apprentice franchise to work with everyone from his series on a team at least once. The previous candidates to do this were Jim Eastwood in Series 7 and Harry Maxwell from Young Apprentice Series 2.

  Week Six: Hair Product

• Original Air date: 6 December 2012
• Odyssey: Andrew, Navdeep, Lucy and Steven.
• Platinum: Maria, Ashleigh and Patrick.
• Task: Create a new brand of hair product, together with an accompanying advertising campaign.
• Result: Maria decided on a deliberately tacky hairspray brand called "Strexy," and decided to play up the tackiness in their campaign. Ashleigh thought this was a bad idea and attempted to take control of the task on the second day, leading to much friction between her and Maria during the filming of their advertising video. Their campaign was generally praised, though it was felt that the "girl power" message of their advert was rather dated. Andrew came up with a brand of hair gel called "Chameleon," which was supposed to appeal to people wanting to stand out from the crowd, only for the team to realise too late that this posed a problem in that chameleons actually blend into the background. Andrew also decided to incorporate a joke involving the model having toilet paper stuck to his shoe into their advert, which the executives felt had misfired. Platinum's campaign was deemed to be clearly the better one, with Odyssey's campaign suffering a confused concept and poor overall execution.
• Winner: Platinum.
• Reward: A trip to a recording studio, and recording their own song with Lord Sugar's pet Labyrinth.
• Brought into the boardroom: Andrew, Navdeep and Steven
• Fired: Navdeep, with regret - For a perceived lack of contribution to the task, and because Lord Sugar did not see her as cut out for business, feeling she had more potential in other fields such as law.

• This was Andrew, Navdeep and Steven's second appearances in the final boardroom.
• During the internal review and final boardroom, Andrew was lambasted by his colleagues for his poor leadership and autocratic nature, in particular, Andrew refused to accept any responsibility for the loss and tried pinning the blame on Navdeep, despite the rest of his team disagreeing with him. After Navdeep's departure, Lord Sugar strongly implied that he was about to fire Andrew, but he was given his last chance to remain in the process, however Lord Sugar indicated he would definitely be fired if on the losing team again.
• It was made very clear Steven was not responsible for the failure of the task and was allowed to go back to the house, but was warned to "keep his mouth shut".
• Maria's victory in this task means that she had won one task as Project Manager, making her the joint most successful Project Manager this series, along with David and Navdeep.
• Lucy once again escaped being brought back into the boardroom, setting a new record for the longest a Young Apprentice candidate had gone without once appearing in the final boardroom.

  Week Seven: Festival

• Original Air date: 13 December 2012
• Odyssey: Lucy, Andrew and Steven.
• Platinum: Patrick, Ashleigh and Maria.
• Task: To pick two items and sell them at a music festival.
• Result: Platinum ended up with an umbrella that doubled up as a seat, and a cardboard toilet. Odyssey also wanted the toilet, but lost out due to Steven and Lucy spending their entire pitch haggling on the price and showing no real enthusiasm for the product. They therefore ended up with novelty onesies and a pedal-powered washing machine. The teams found all their products hard to sell, in particular Odyssey, who ended up failing to sell a single washing machine. Platinum ultimately edged Odyssey in the final figures, winning by around just £30.
• Winner: Platinum
• Fired:
• * Steven with regret - For his bad sales pitch to the toilet inventor, his experience of attending festivals being of no help on the task, and for providing an unconvincing argument as to why he was a stronger candidate than Andrew and Lucy.
• * Andrew with regret - For not selling any washing machines, and dismal track record throughout the competition.
• Notes:
• * Lord Sugar announced at the start of the task that two members of the losing team would be fired this week. This was the first double firing in any series of Young Apprentice. In the semi-final of Series 2, there was a quadruple firing; in Series 1, only one person was fired each week, although Adam left in Week 3 in addition to the regular firing.
• * This was the first occasion, in any series of the UK Apprentice, on which the losing Project Manager survived a double firing.
• * Despite Ashleigh and Maria's disdainful attitude toward Patrick's leadership and overall skills, he was praised by Nick Hewer for selling many umbrellas despite the good weather on the day of the festival.
• * As with the previous season's semi-final, there was no reward for the winning team and no final boardroom as such.
• * This was Patrick's fourth win overall which made him the most successful male candidate in this series: Max and Sean had no victories, Andrew and David had just one and Steven had three victories.

  Week Eight: The Final

• Original Air date: 20 December 2012
• Maria and Patrick's team: Maria and Patrick, Amy, David, Navdeep and Steven.
• Ashleigh and Lucy's team: Ashleigh and Lucy, Alice, Andrew, Max and Sean.
• Task: To create a new sports brand and advertising campaign in Manchester.
• Result: Platinum created a cycling-based brand called Cyc, while Odyssey had a dance themed brand called Release. There was much tension from early in the task, as Maria and Ashleigh made it clear that they considered themselves the ones really in charge of their respective teams, leading to Patrick and Lucy taking lesser roles. Lucy responded by focusing on the parts of the task which Ashleigh was uninterested in, but Patrick effectively fought back against Maria by making unilateral decisions without consulting her. In particular he had a choir perform a rendition of "Poker Face" at the Trafford Centre for their viral video, which did prove somewhat attention grabbing, but was criticised for having no relevance to the campaign. Their overall campaign did get praise for tapping into what was considered the fastest-growing sport in the UK. Odyssey's video was considered much better, and their campaign was praised for having a long-term plan involving using the brand to fund youth projects, though the plan itself was considered unrealistically expensive, and there were questions about whether the market would be too crowded. Ultimately though, Odyssey's campaign was deemed to be better than Platinum's in almost every major aspect, resulting in them winning the task.
• Winner: Odyssey
• Fired: Patrick and Maria - For having a lesser overall campaign and losing the task, plus the following additional reasons:
• * Patrick - For being behind the irrelevant "Poker Face" performance which was highlighted as the campaign's biggest flaw, and because it was generally agreed that he had made it to the final mostly through luck.
• * Maria - For shutting Patrick and their team members out of the creative process early on, which led to the team's fragmented campaign. It was also noted this was not the first time she had shown an unwillingness to work with others.
• Runner-up: Lucy - For being too quiet and simply not as strong as Ashleigh overall, despite being very academically gifted.
• Winner: Ashleigh - For being seen as the strongest and most consistent performer across the entire series, and for being behind most of the key decisions which resulted in Odyssey winning the final task.
• Notes:
• * Rio Ferdinand was a guest judge at the marketing presentations.
• * Ashleigh nearly talked herself out of being named the winner when she gave an unfocused answer as to what she intended to do with the prize fund. By contrast, Lucy told Lord Sugar that she wanted to develop her existing part-time catering business. Ultimately though, this was not enough to prevent Ashleigh's victory.
• * Ashleigh is the first winner to have been a Project Manager in Week 1 since Tim Campbell in Series 1.
• * In all series of Young Apprentice, the eventual winner was a Project Manager in Week 5.

  Reception

Critical response

Transmissions

Ratings

Series 1

Series 2

Series 3