The official emblems for the 2020 Olympics and Paralympics were unveiled on 25 April 2016; designed by Asao Tokolo, who won a nationwide design contest, it takes the form of a ring in an indigo-coloured checkerboard pattern. The design is meant to "express a refined elegance and sophistication that exemplifies Japan". The designs replaced a previous emblem which had been scrapped due to allegations that it plagiarized the logo of the Théâtre de Liège in Belgium.
Slogan
The Games' bid slogan is Discover Tomorrow. While ashita literally means 'tomorrow', it is intentionally spelled as mirai 'future'. The official slogan United By Emotion was unveiled on 17 February 2020.
Mascots
The Tokyo 2020 Organising Committee began accepting submissions for the official mascots of the Games from 1 to 14 August 2017. A total of 2,042 entries were received. Three shortlisted entries were unveiled at the Kakezuka Elementary School on 7 December 2017. A poll was then conducted between 11 December 2017 and 22 February 2018 to choose the winning entry, with each participating elementary school class allocated one vote. The results were announced on 28 February 2018. The winning entry was candidate pair A, created by Ryo Taniguchi, which received 109,041 votes, followed by Kana Yano's pair B with 61,423 votes and Sanae Akimoto's pair C with 35,291 votes. Miraitowa is a figure with blue checkered patterns inspired by the Games' official logo, which has old-fashioned charm and new innovation combined with a special power of instant teleportation. Both Miraitowa and Someity were named by the Organising Committee on 22 July 2018.
Video games
re-gained the rights to produce video games based on the Olympics, after the rights for 2018 were held by Ubisoft. Sega has developed officially licensed games for various platforms since the 2008 Summer Olympics, most notably the Mario & Sonic series. At Sega Fest 2019, Sega announced they will be releasing four titles that will take place in the 2020 Olympics:
Mario & Sonic at the Olympic Games Tokyo 2020 on the Switch released on November 5, 2019 worldwide. Olympic Games Tokyo 2020 - The Official Video Game released on July 24, 2019 for PlayStation 4 and Nintendo Switch in East Asia, while the release date for the other territories is undisclosed at the time being. Sonic At The Olympic Games - Tokyo 2020 released for mobile devices on May 6th, 2020. The arcade game is set to come out in 2020.
