Ajay Kohli Ajay K. Kohli is the Gary T. and Elizabeth R . Jones Chair at Scheller College of Business , Georgia Institute of Technology . He is known for his work on market orientation , marketing theory and marketing strategy . He is a former editor-in-chief of the Journal of Marketing . He is a fellow of the American Marketing Association .Selected publications Kohli, Ajay K., and Bernard J. Jaworski. "Market orientation: the construct, research propositions, and managerial implications ." The Journal of Marketing : 1-18. Jaworski, Bernard J., and Ajay K. Kohli. "Market orientation: antecedents and consequences." The Journal of Marketing : 53-70. Kohli, Ajay K., Bernard J. Jaworski, and Ajith Kumar . "MARKOR: a measure of market orientation." Journal of Marketing Research : 467-477. Tuli, Kapil R., Ajay K. Kohli, and Sundar G. Bharadwaj. "Rethinking customer solutions: From product bundles to relational processes." Journal of Marketing 71, no. 3 : 1-17. Challagalla, Goutam, R. Venkatesh, and Ajay K. Kohli. "Proactive postsales service: when and why does it pay off?." Journal of Marketing 73, no. 2 : 70-87.
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