Journal of Marketing Research Journal of Marketing Researchbimonthly peer-reviewed academic journal published by the American Marketing Association . It was established in 1964 and covers all aspects of marketing research . According to the Journal Citation Reportsimpact factor of 4.200.. The founding editor was Robert Ferber .Awards In 1996 the journal established the Paul E. Green Award in honour of Paul E. Green for the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research. The journal awards the William F. O'Dell Awardcontribution to marketing theory, methodology, and/or practice.Editors-in-chief editor-in-chief of this journal:
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