Robert Ferber
Robert Ferber was a marketing theorist, statistician, economist, and psychologist. He was Professor of Business at University of Illinois. He was the founding editor-in-chief of Journal of Marketing Research and the second editor of Journal of Consumer Research. He is a former president of the American Marketing Association.. The Ferber Award given to the best dissertation-based article published in the Journal of Consumer Research is named after him. He founded the Survey Research Laboratory at University of Illinois. He was married to Marianne Ferber. He was a fellow of the American Statistical Association.Books and monographs
- Ferber, Robert. Handbook of Marketing Research. New York: McGraw-Hill, 1974.
- Ferber, Robert, and Hugh G. Wales. Motivation and Market Behavior. Homewood, Ill: R.D. Irwin, 1958.
- Ferber, Robert, and P J. Verdoorn. Research Methods in Economics & Business. New York: Macmillan, 1962.
- Ferber, Robert, and Werner Z. Hirsch. Social Experimentation and Economic Policy. Cambridge: Cambridge University Press, 1982.
- Ferber, Robert, and Hugh G. Wales. A Basic Bibliography on Marketing Research. Chicago: American Marketing Association, 1974.
Selected research publications
- Ferber, Robert. "Research on household behavior." The American Economic Review 52, no. 1 : 19-63.
- Ferber, Robert. "The expanding role of marketing in the 1970s." Journal of Marketing 34, no. 1 : 29-30.
- Ferber, Robert. "Item nonresponse in a consumer survey." Public Opinion Quarterly 30, no. 3 : 399-415.
