In 1967 a friend introduced Lauder to Bob Reisdorf, who was launching Liberty Records in the UK. Lauder was initially "label manager" and oversaw the reissuing of back catalogues including Eddie Cochran and Fats Domino, before making himself Liberty’s Artists and Repertoire manager and quickly signing The Idle Race, Family and the Bonzo Dog Doo-Dah Band. Also, in 1968 Tony McPhee & The Groundhogs for £50. On the Liberty sampler Gutbucket Lauder placed The Bonzo's spoof 'Can Blue Men Sing The Whites' directly after Tony McPhee's 'No More Doggin'. In 1971 The Groundhog's 'Split' LP was the best selling record on the Liberty / UA label. Liberty primarily signed hippy or underground "album bands", and also licensed a number of US acts such as Captain Beefheart. Lauder largely ignored the pop market, although the label had a few UK hit singles such as Creedence Clearwater Revival’s "Proud Mary". In 1968, Liberty was bought by Transamerica Corporation and then absorbed by their existing label United Artists Records, Lauder becoming head of A&R for United Artists in the UK. In 1969 United Artists rebuffed Chrysalis Records’ attempt to poach Lauder, and gave him greater control. During Lauder's tenure at Liberty Records he organised the Liberty Records Football team made up of various young industry luminaries and occasional guests who played regular friendly matches at Colliers Wood, South London. Among the players were Leapy Lee, Dave Margerrison, Dick Leahy and Daily Mirror editor Richard Stott. Lauder's personal music preferences were West Coast hippy bands such as Quicksilver Messenger Service and the Grateful Dead, which was reflected in his signing bands like Man and Help Yourself; but Lauder became known for releasing an extremely diverse range of bands; from Krautrock:- Can, Amon Düül II and Neu! via Underground music:- Hawkwind and Motörhead to Pub rock:- Brinsley Schwarz, Dr Feelgood and The Inmates and then Punk rock, signing The Stranglers and Buzzcocks shortly before leaving United Artists. Lauder commissioned a number of notable artists, including Barney Bubbles, Rick Griffin and Hapshash and the Coloured Coat and used a wide variety of promotional techniques: coloured vinyl, elaborate album covers, limited editionbudget albums and charity concerts. Lauder brought the Flamin' Groovies to Britain even though they had been turned down by United Artists in the US. He would also stick with artists who left bands in his roster, e.g. signing Motorhead, Michael Moorcock and Robert Calvert from Hawkwind, and Deke Leonard, Clive John and The Neutrons when they left Man. His personal interests were reflected in events such as the "United Artists 'Save Hartlepool Football Club' weekend"