In December 2010, a video posted on YouTube which claimed that Armenia would be represented by a duet between rapper and dancer Mihran and Emmy. However no official statement was ever made by AMRTV on the video, and news on a public selection was later confirmed.
National final
On 13 December2009, AMRTV officially confirmed their Eurovision participation in 2010. On 18 December 2009, it was announced that a public national final will be held on 14 February 2010, featuring ten songs.
Competing entries
Artists and composers were able to submit their entries to the broadcaster between 18 December 2009 and 1 February 2010. From all songs submitted to AMPTV, a jury selected 10 songs for the competition, with the selected entrants being announced on 4 February 2010. The running order draw was held on 11 February 2010. On 10 February 2010, it was announced that Sonya with the song "Never" had withdrawn from the contest due to health problems.
Final
The final took place on 14 February 2010. Nine songs competed with the winner being decided upon by a 50/50 combination of the votes from a jury and a public televote. The winner was Eva Rivas with the song "Apricot Stone", coming first in the televote and second in the jury vote. In addition to the performances of the competing entries, a number of past Armenian entrants performed as interval acts: Sirusho ; Andre and Inga and Anush. Luara Hayrapetyan, Armenian entrant for the Junior Eurovision Song Contest 2009 and Lys Assia, the first winner of the Eurovision Song Contest, also performed as interval acts.
At Eurovision
Armenia competed in the second semi-final of the contest, on 27 May 2010, following Lithuania and preceding Israel. Armenia qualified from the second semi-final, placing 6th and scoring 83 points, and competed in the final on 29 May 2010. In the final Armenia performed following Russia and preceding Germany. Armenia placed 7th in the final, scoring 141 points.
Split results
In the Semi-final 2 Armenia came 6th with 83 points: the public awarded Armenia 6th place with 90 points and the jury awarded 5th place with 84 points.
In the Final Armenia came 7th with 141 points: the public awarded Armenia 4th place with 166 points and the jury awarded 10th place with 116 points.