Brat (digital network)


Brat is a digital media network, which was launched in 2017 and is available on YouTube. The network features original shows and is intended for teenagers. The original script features popular teenage social media celebrities in videos ranging from six to twenty-five minutes long. Brat's flagship web series, Chicken Girls, featured many social media influencers. A subsequent movie, based on Chicken Girls, was released later titled as . Brat has also produced shows starring numerous teenage TV and movie stars from Disney Channel and Nickelodeon, such as Anna Cooke, Anna Cathcart, Addison Riecke, Francesca Capaldi, and Emily Skinner.

History

Brat was launched in 2017 by television writer Rob Fishman and Darren Lachtman as an online network featuring scripted content, streaming for free on YouTube. The company originally received $2.5 million in seed funding from a range of investors. Fishman saw a gap in the online market for high-quality teenage shows available for free on digital platforms. The content produced by Brat is structured as several short web series starring popular teenage internet celebrities. Fishman noted how the selected social media celebrities all brought their own established audiences to Brat's shows, describing them as "under-leveraged media property". The name of the network was inspired by the "Brat Pack" movies of the 1980s.
On September 5th 2017, Brat premiered Chicken Girls, which continues to be Brat’s most successful show and to this day brings in millions of views.
The most viewed episode on Brat of all time is season 1 episode 9 of Mani, which is called “I’m The Captian Now”. It stands at over 17 million views as of May 28, 2020. The episode originally premiered on December 6, 2017.
In addition to teenage internet celebrities, Brat’s content would also star people who have worked with Disney Channel and Nickelodeon.
In 2018, Brat premiered 3 shows that were different than its usual single-camera shows: Brat Chat which was a talk show hosted by Indiana Massara and Darius Marcell that premiered in June, The Talent Show which was a competition series to find Brat’s next star that was released in August, and Hotel Du Loone which was a multi-cam sitcom that was released in June. A film based on ' was released in 2018 as part of a deal with Studio L, a digital content division of Lionsgate Before the film's release, Brat and Lionsgate amicably canceled their partnership. The film was designed to provide an alternative to what had been covered in the series and premiered in June.
' was released in June 2018, and ended up becoming Brat’s most popular video/show/movie/episode of all time, as it has more than 28 million views.
In December 2018, Brat premiered the Brat Holiday Spectacular starring Mackenzie Ziegler, Annie LeBlanc, Indiana Massara, Sofie Dossi, Aliyah Moulden, Jay Ulloa, Emily Skinner, Billy LeBlanc, and Bryce Xavier.
In March 2019, Brat premiered Spring Breakaway starring Annie LeBlanc, Lilia Buckingham, Anna Cathcart, Kianna Naomi, William Franklyn-Miller, Jay Ulloa, Chase Keith, and Alex Guzman.
In August 2019, Brat premiered Intern-in-Chief which featured Annie LeBlanc, Kianna Naomi, Kennedy Walsh, Brooke Butler, Riley Lewis, William Franklyn-Miller, Bryce Xavier, Indiana Massara, Hayley LeBlanc, Matt Sato, Rush Holland, Mads Lewis, and Aliyah Moulden.

Shows

Current shows

Films

Former programming

Brat had also filmed shows called Turnt and Theater Kids, but those most likely didn’t air since no one has heard anything about them after the days where they were being filmed.

Other media

B-Sides

In February 2020, Brat launched a YouTube channel called B-Sides where some of Brat’s stars sing original songs, as well as covers of existing songs.

Books

In March 2019, Brat partnered with Sky Pony Press to release a junior novel based on the Chicken Girls series, entitled "Rhyme and the Runaway Twins".

IGTV

In August 2019, Brat partnered with Art19 to produce a set of podcasts, the first of which will serve as a spin-off of Attaway Appeal.

Yearbook

In February 2020, Brat launched a YouTube channel called Yearbook that features Brat’s stars in different series of videos:
Some of Yearbook’s videos had been posted on Brat’s IGTV.