The first telecast of the Olympics on Canadian television was CBC's broadcast of the 1956 Summer Olympics in Melbourne, Australia. CBC aired black-and-white highlights of the previous day's events and aired the Canada vs. Soviet Union hockey game live by leasing a standby circuit from CBS and making CBC's 1st winter Olympics in the 1960 Winter Olympics in Squaw Valley, USA. Critics compared CBC's overall Olympic coverage unfavourably to that of ABC, which broadcast same-day colour highlights throughout the Games. For the 1960 Summer Olympics in Rome, Italy, CBC produced a total of 17 hours of radio and TV coverage for the 1960 Summer Olympics. CBC Television broadcast same-day highlights each night. The half-hour package featured was provided by CBS Sports, which had the broadcast rights in the United States. CBS sportscasters Bud Palmer, Gil Stratton, and Bob Richards provided commentary. CBS sent videotapes of each day's events by jet to Idlewild Airport in New York City where a mobile transmission unit there beamed the pictures to the CBC and CBS networks. On radio Ward Cornell and Thom Benson gave listeners 15-minute reports every evening except Sunday on the CBC's Trans-Canada Network and Doug Smith gave half-hour evening wrap-ups on CBC's Dominion Network. CBC lost their Winter Olympic broadcasting rights to CTV following the 1960 Olympics, but retained their rights to the Summer Olympics. The CBC Television broadcasters for the 1964 Summer games were Ted Reynolds, Dave Cruikshank, Bob McDevitt, Steve Douglas, and Lloyd Robertson. Ward Cornell, Al Hamel, Bob Moir, Don Goodwin, and Bill Good were the broadcasters for CBC Radio. For the Tokyo Olympics, CBC Television used the same satellite as NBC, the recently launched Syncom 3, to transmit late-night highlight packages of events from that day. The CBC provided its first colour pictures of Olympic competition during the 1968 Summer Olympics from Mexico City. CBC Radio broadcast five-minute hourly updates and occasional live reports. CBC Olympic host Lloyd Robertson was praised by The Globe and Mailwriter Leslie Millin for his cool demeanour in the face of many technical glitches including "strange breaks, noises, lapses and unscheduled fade-outs." Millin applauded Robertson, normally a newscaster, for "working with the grace and agility of a man hired to stamp grapes in a Sicilian winery." The CBC almost cancelled their plans for coverage of the 1980 Summer Olympics after Canada took part in the boycott, but decided not to and was represented by nine accreditation cards. Canada's Olympic Broadcast Media Consortium, a joint venture between CTVglobemedia and Rogers Media, acquired the rights to broadcast the Vancouver-hosted 2010 Winter Olympics and the 2012 Summer Olympics in London. The move was met with displeasure from Americans close to the border, because they cannot access CTV like they can the CBC and prefer Canada's Olympics coverage over that of U.S. broadcaster NBC.
2014 to present
On August 1, 2012, the CBC announced that it had acquired the Canadian broadcast rights to the 2014 Winter Olympics in Sochi and the 2016 Summer Olympics in Rio de Janeiro, returning the Games to the broadcaster for the first time since 2008. While financial details were not announced, the CBC did state that it was a "financially and fiscally responsible bid", which would carry on the organization's 60-year history of Olympic broadcasting. The CBC sublicensed coverage of the Games to TSN and Sportsnet in English, and TVA Sports in French. On October 28, 2014, it was announced that CBC had extended its rights to the Olympics through 2020, and that it would continue its arrangements with Bell Media and Rogers Media to provide production resources and distribute coverage through the TSN and Sportsnet networks. CBC leads production of the telecasts and sells all advertising time, "top-tier" events are reserved primarily for CBC Television, and all events are streamed online on CBC's Olympic microsites. Again, financial details were not disclosed and the bid was described as being "fiscally responsible", although the broadcasters involved did disclose that they planned to "break even" on their coverage. The renewed partnership came amidst changes and cuts at CBC Sports, as the Olympics remain the only major sports property whose Canadian rights are owned by the CBC, having recently lost its rights to FIFA tournaments and the National Hockey League to Bell and Rogers respectively, and having announced that, aside from the Olympics, it would no longer pursue broadcast rights to professional sports. Rogers Media president Keith Pelley justified the partnership, stating the number of platforms involved would "satisfy the demands" for Olympic content by Canadian viewers. In October 2015, CBC re-branded its weekend sports broadcasts as Road to the Olympic Games; the new brand emphasized CBC's year-round broadcasts of sports contested at the Olympics. Also in October 2015, it was announced CBC has secured the rights to the 2022 and 2024 Olympic Games. CBC reported that at least 31.9 million viewers watched a portion of its coverage of the 2016 Summer Olympics, with an average viewership of 2.1 million. The gains were credited to a strong medal performance by Canada during the first 10 days of the Games, and notable performances by Penny Oleksiak and Andre De Grasse; ratings peaked during the men's 100 metre final, featuring De Grasse and world record holder Usain Bolt, which was seen by 6.92 million viewers.
