Canada's Olympic Broadcast Media Consortium


Canada's Olympic Broadcast Media Consortium was established in 2007, as a joint venture set up by Canadian media companies Bell Media and Rogers Media to produce the Canadian broadcasts of the 2010 Winter Olympics in Vancouver, British Columbia, Canada, and the 2012 Summer Olympics in London, England, as well as the two corresponding Paralympic Games. Bell owned 80% of the joint venture, and Rogers owned 20%.
The consortium encompassed many of the properties owned by both companies, including Bell Media's CTV Television Network, TSN, RDS and RDS Info, and Rogers Media's Omni Television, Sportsnet, OLN, and the Rogers radio stations group. Several other broadcasters will carried consortium coverage, including V, and several channels owned by Asian Television Network. Finally, dedicated websites in English and French were set up to stream live coverage over the Internet to Canadian viewers. The consortium replaced CBC Sports, which had held the Canadian rights to all Olympics beginning with the 1996 games, although some cable rights had been sub-licensed to TSN / RDS beginning in 1998.
Rogers announced in September 2011 that it would withdraw from the consortium following London 2012, and therefore not participate in its bid for rights to the 2014 Winter Olympics and 2016 Summer Olympics. The company cited scheduling conflicts and financial considerations for the decision. Bell Media then announced a new partnership with the CBC to bid for Canadian broadcasting rights of Sochi 2014 and Rio 2016. Broadcast details for the joint bid were never released. The joint Bell/CBC bid was considered the prohibitive favourite to win the rights when the International Olympic Committee accepted bids. However, the Bell/CBC bids were rejected by the IOC.
On August 1, 2012, CBC Sports announced that it had made a deal to broadcast the 2014 and 2016 Summer and Winter Olympics, replacing the Bell/Rogers group. However, in February 2013, CBC announced that both Sportsnet and TSN would sub-license broadcast rights to the 2014 Winter Olympics.

Participating media outlets

Television

Early coverage

CTV has previously broadcast the Summer Games in 1976 and 1992, and the Winter Games in 1964, 1968, 1972, 1976, 1980, 1984, 1988 and 1994.
The 1980 "Miracle on Ice" game was aired live on CTV in Canada, but not ABC in the United States. Thus, American viewers who resided in or near the Canada–US border and received the CTV signal could watch the game live, but the rest of the United States had to wait for a delayed rebroadcast.

Rights fees

In 1974, Johnny Esaw became vice-president of CTV Sports, a position he would hold until his retirement in 1990. He negotiated the host broadcasting rights to the 1988 Winter Olympics in Calgary, Alberta. As the main host broadcaster for the 1988 Winter Olympics, the CTV television network paid $45 million for domestic rights to the 1988 Winter Olympics. Esaw also brought the 1964 Winter Olympics to CTV.
Production of the broadcasting for the 1994 Winter Olympics in Lillehammer, Norway, which costs NOK 462 million, was the responsibility of the Norwegian Broadcasting Corporation, with assistance from CTV and the European Broadcasting Union. NRK had 1,424 people working at the Olympics, while international broadcasters sent an additional 4,050 accredited broadcasting personnel. The transmission rights for the games were held by EBU in Europe, CBS in the United States, NHK in Japan, CTV in Canada, the Asia-Pacific Broadcasting Union, Nine Network in Australia, as well as other broadcasters in other countries. The total transmission rights price was 350 million United States dollars.

Commentators

For the 2010 Winter Olympics, coverage was as follows:

Television

Consortium coverage originated primarily from the Vancouver Convention Centre as well as Mountain Square in Whistler.
The television broadcast was filmed with 39 new Hitachi SK-HD1000 studio/field cameras from Hitachi Kokusai Electric including on-site technical support. The cameras were also used to broadcast the 2012 Summer Olympics. Following the games, portions of CTV's set were re-purposed by its Vancouver affiliate CIVT for its newscasts.

Radio

English-language coverage was provided by the Sportsnet Radio Network, and included coverage of the opening and closing ceremonies, selected hockey games, special editions of Prime Time Sports, and various updates / programs on the games. French-language coverage, which was similar in scope, was carried by Corus Québec.

Broadcast team

Hockey studio
The consortium also held rights to the 2012 Summer Olympics. Coverage plans for those games were follows.

Broadcast team

English broadcasters, as of July 30, 2012
NetworkShowHost
CTVOlympic Prime TimeBrian Williams
CTVOlympic DaytimeJames Duthie
Jennifer Hedger
CTVOlympic MorningDave Randorf
Catriona Le May Doan
SportsnetOlympic Prime TimeBrad Fay
SportsnetOlympic DaytimeDaren Millard
SportsnetOlympic MorningDon Taylor
TSNOlympic Prime TimeDarren Dutchyshen
TSNOlympic DaytimeMichael Landsberg
TSNOlympic MorningKate Beirness

SportPlay-by-play announcerColour commentatorReporter
AthleticsGord Miller
Vic Rauter
Dave Moorcroft, Michael Smith, and Donovan Bailey
Roger Burrows
Lisa Bentley
Farhan Lalji
BadmintonJim Van Horne
BasketballPaul JonesChantal Valee
Beach VolleyballRJ BroadheadMark Heese
BoxingEric Smith
Jim Van Horne
Russ Anber
Kara Ro
James Brydon
Canoe/Kayak/RowingRob Faulds
Vic Rauter
Larry Cain and Barney Williams
Marnie McBean
David Ford
Geneviève Beauchemin
CyclingJamie CampbellCurt Harnett
Brendan Arnold
Lesley Tomlinson
Gene Principe
EquestrianBryan MudrykNancy Wetmore
Field HockeyDavid ChristisonRechelle Hawkes
GymnasticsRod BlackKyle Shewfelt
Erika Leigh-Howard
Katherine Dolan
JudoBryan MudrykWill FrazerJames Brydon
SoccerGerry Dobson
Luke Wileman
Jason de Vos
Craig Forrest
Kara Lang
Sheri Forde
Swimming/DivingRod SmithJoanne Malar
Blythe Hartley
Lisa Bentley
Perry Solkowski
Synchronized SwimmingRod SmithCarolyn WaldoPerry Solkowski
TaekwondoBryan MudrykJames Brydon
TennisJim Van HorneStephen Warboys
TriathlonPaul RomanukBarrie ShepleyDave Naylor
VolleyballKevin QuinnEmily Cordonier
Water PoloGerry DobsonGeorge Gross Jr.
WeightliftingPaul Romanuk
WrestlingVic RauterChristine NordhagenJames Brydon

French broadcasters, as of July 26, 2011
NetworkShowHost
RDSOlympic Prime TimeChantal Machabée
RDSOlympic DaytimeAlain Crête
RDSOlympic MorningClaude Mailhot
RDSOpening Ceremonies, CollaboratorAlexandre Bilodeau
RDSSpecial ReporterNathalie Lambert
VOlympic Prime TimeJean Pagé
VOlympic DaytimeFrédéric Plante
VOlympic MorningYanick Bouchard

SportPlay-by-play announcerColor commentator
AthleticsPierre HoudeRichard Garneau
Jean-Paul Baert
Bruny Surin
Canoe/Kayak/RowingDavid ArsenaultMaxime Boilard
Daniel Aucoin
DivingFélix SéguinAnnie Pelletier
GymnasticsClaudine DouvilleBernard Petiot
SoccerJean GounellePatrick Leduc
SwimmingDenis CasavantYannick Lupien
Synchronized SwimmingClaudine DouvilleMarie-Pierre Gagné
TennisYvan PontonHélène Pelletier
Water PoloMichel Y. LacroixAnn Dow
Women's SoccerClaudine DouvillePatrick Leduc

Other rights

Paralympic Games

The consortium also owned rights to the corresponding Paralympic Games, namely the 2010 Winter Paralympics and the 2012 Summer Paralympics.
Coverage for the 2010 games consisted primarily of coverage of the opening ceremonies ; daily highlights packages split among CTV, TSN and Sportsnet in English ; and live coverage of all sledge hockey games featuring the Canadian team. Although not originally scheduled, CTV and RDS later added live coverage of the closing ceremonies.
Coverage for the 2012 games offered no live television coverage and consisted primarily of 10 late night highlight shows carried on TSN2, Sportsnet One, and RDS2, though rebroadcasts of the opening ceremony were carried on both CTV and Rogers-owned broadcast network Citytv.

Criticism of Paralympic Games coverage

2010 Winter Paralympics opening and closing ceremonies
Originally, CTV did not plan to air the opening ceremony live. After receiving criticism on the decision, CTV changed its mind and decided to air the ceremony live in Vancouver region. CTV originally continued to stick to its initial plan of not airing the closing ceremony live. This decision led to more complaints and CTV relented by airing the closing ceremony live across Canada.
2012 Summer Paralympics
Despite the 2012 Summer Paralympics being a breakthrough games for international media coverage, giving a significant boost to the overall audience shares of British broadcaster Channel 4 and Australia's ABC, no Paralympics sports events were shown live on television in Canada or the United States.
"Based on the level of overall coverage, it's clear that Canadian broadcasters do not deem disability to be important. They are not supporters of inclusion", SCI BC Executive Director Chris McBride said, contrasting Canada's coverage with Britain's. More than 1,000 people signed a petition calling for Canadian broadcasters to provide full Paralympics coverage at future Games. International Paralympic Committee President Philip Craven criticised North American broadcasters for having fallen behind and said in future the International Paralympic Committee would scrutinize broadcast partners more carefully. "If the values fit, we've got a chance. If they don't we'll go somewhere else", he said.

Youth Olympics

Finally, the consortium owned broadcast rights to the first Youth Olympic Games, the 2010 Summer Youth Olympics in Singapore. Coverage of those games was limited to a one-hour daily highlights package on Sportsnet and TSN2.