In September 2006, Corus Entertainment, already owner of Winnipeg's CJOB and CJKR-FM, announced it would buy CJZZ-FM and Kitchener, Ontario's CKBT-FM, from CanWest, subject to CRTC approval. The transaction was approved by the CRTC on July 6, 2007. Corus Entertainment officially took ownership of CJZZ on July 29, 2007. On November 5, 2007, the station rebranded as Groove FM, and changed its call letters to CJGV-FM. In April 2010, Corus Radio Winnipeg announced the future relocation of its radio broadcast facility to 1440 Rapelje Avenue, as part of a lease agreement between Corus Entertainment and Cadillac Fairview. The relocation to studios and offices in Polo Park was originally slated for January 2011. CJOB 680, CJGV-FM and CJKR-FM would become the anchor tenants. Corus Radio Winnipeg planned to occupy the second floor of the three story building, upsizing its radio, production and business operations to. In August 2011, Corus filed an application with the CRTC to remove the requirement for the station to broadcast a specialty smooth jazz format, citing significant financial losses in recent years. On November 30, 2011, the CRTC approved CJGV-FM's application, although requiring it to maintain two hours of smooth jazz content per-week.
Switch to AC
On December 1, 2011, the station began playing all-Christmas music for the holiday season, and announced plans to flip to adult contemporary music on January 1, 2012. On that date, CJGV flipped to an hot adult contemporary format branded as simply 99.1 FM, before ultimately adopting Corus's "Fresh FM" brand on February 14, 2012. On February 13, 2015, the station rebranded as 99.1 Fresh Radio, and switched to a modern adult contemporary format, and added more alternative songs. On November 9, 2016, Corus released morning show hosts Vicki Shae and Sean Dilworth as part of a station restructure. Running without DJs and airing Christmas music during the holiday season, rumors spread that the station would flip to classic hits as Boom 99.1, or to an FM simulcast of sister station CJOB On December 25, 2016, at 5 p.m., following the conclusion of its Christmas music programming, CJGV re-launched as Peggy @ 99.1, an adult contemporary format featuring current music and past hits going back to the 1980s. Corus described the station as reflecting "the positive, energetic and fun vibe of Winnipeg while giving listeners the music they want." The first song on Peggy was "Girls Just Wanna Have Fun" by Cyndi Lauper. In March 2017, CJGV-FM changed the call letters to CFPG-FM.
